As I travel across the country speaking with independent insurance agencies, they all agree on the importance of developing a "World Class" sales culture. In theory, it makes sense. The problem is, what does that look like in the real world? First, agents must be realistic about the potential of
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08/19/2009
In today's digital age, times are changing, and fast! What may have worked ten years ago may not be working anymore. It's hard to change our ways. Who likes change, right? Ten years ago, the Yellow Pages was king, and the rest of us were just its humble dominions living within its kingdom. If you
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08/12/2009
...and his clients love it. If someone walked into your agency today and told you there was a way to potentially double the size of your business in less than three years, and have your agency featured on the cover of Rough Notes magazine, would you believe it? If you're like 90% of all independe
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08/04/2009
Warwick, Rhode Island - July 22nd, 2009 - Astonish Results, an aggressive insurance marketing company, is making some very bold claims in their advertisements. But are they really backing it up with "astonishing results?" "Double the size of your agency in three years." "The Greatest Digital Mark
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07/27/2009
...And they should. In less than 15 years, the Internet has clearly become the resource of choice for the modern world. For everything from cars to snow shoes to insurance. Consumers PREFER the Internet. Since its inception, savvy marketers have struggled to find ways to make the virtual world op
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07/14/2009
Owning a BMW has always been a rite of passage for newly successful agents. Driving a new 5-series is a statement to friends and co-workers that you have arrived. I think it's fair to say the reason for this is the prestige associated with the BMW brand. Perception is reality, and if you drive a
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07/07/2009
According to a recent study by Marsh, Berry & Co., there's a good chance that it is. By the way, would you be surprised? Think of it is this way: given the current soft market conditions, is it realistic that an agency - or any business for that matter - could thrive without a real business plan,
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06/30/2009
Every week, I travel around the country to speak with independent agency principals about insurance marketing. The more I travel, the clearer it becomes that most agencies today are finding it very difficult to generate enough new business to cover their annual losses. Part of this difficulty is
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06/22/2009
Agents across the country are looking to create new strategies to deal with the shifting economy and meet the demands of the modern consumer. They realize that the playing field has changed and to compete in today's insurance market they need to adjust their strategy to meet the following goals:
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06/02/2009
The Paul Murphy Insurance Agency is not your typical agency. In a time of economic uncertainty, Paul Murphy saw the opportunity to grow his business. Through a clearly defined Internet marketing strategy, Paul Murphy Insurance has been able to use the Internet to generate a consistent flow of exc
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05/20/2009
