Why is it that some teams consistently perform at such high levels while other teams can't seem to do anything right? Why is it that some mortgage companies and individual brokers consistently produce at high levels while other professionals can't get one loan done without an act of congress?Fir
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01/10/2008
Can technology replace your loan officers?By Kelly DonahueMarketing ConsultantAt first look, I thought Astonish Results was another technology company but after learning more about this digital marketing and consulting company I discovered there is much more to the company and its products than I
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12/03/2007
The holidays are right around the corner and endless distractions right along with them. In addition to the normal traditions you have historically low rates, high consumer debt, excessive holiday spending, an improving economy and a million other reasons to FEEL GREAT.Other realities include: a
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11/14/2007
A loan officer in Southern Florida finally explodes when she decides to start her own gang.Susan has spent the last 6 months trying to maintain her standard of living while her past customers and referral business continued to grind to a halt. One morning over coffee, she came to the conclusion t
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11/06/2007
Owning a BMW has always been a "rite of passage" for newly successful originators. Driving a new 5- series is a statement to friends and co-workers that you have arrived. I think it's fair to say the reason for this is the prestige associated with the BMW brand. Perception is reality and if yo
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11/01/2007
Owning a BMW has always been a "rite of passage" for newly successful originators. Driving a new 5- series is a statement to friends and co-workers that you have arrived. I think it's fair to say the reason for this is the prestige associated with the BMW brand. Perception is reality and if yo
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10/30/2007
If you are a mortgage company how would you respond to these questions? Do you advertise your company on Google? If the answer is no then what would you say is the reason? Is it because it's too competitive? Is it because it costs too much? Is it still an unknown or seem like something only
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10/29/2007
If you live in the Northeast and you are a coffee drinker, you have visited a local Dunkin Donuts within the past week. I personally visit at least one store every business day. This morning I stopped in North Kingstown, RI to pick up a bagel with cream cheese (on it) and a medium coffee. The gi
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10/22/2007
If you are like most mortgage professionals you pride yourself on your ability to self generate loans through repeat and referral business. As I travel the country speaking with CEO's, marketing managers and mortgage brokers, I always ask the question "where does most of your business come from?
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10/16/2007
This past week my wife and I were blown away by the realtor who sold us our home exactly 10 years ago this month. Over the years we have received several post cards, handwritten thank you's and the typical drip campaigns you would expect from a top producing professional realtor. This was diffe
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10/09/2007
