marketing: Misleading Real Estate Advertising -- the Quantity vs Quality Debate
- 09/07/07 05:24 PM
It has come to my attention that some real estate agents are advertising that they've sold more homes than the average agent or 400 homes a year and other astronomical figures. My concern with this type of advertising is it doesn't disclose the fact that one agent didn't sell the home-but a team of agents and often an unlicensed staffer helped sell a home. I suppose from the marketing and advertising perspective this makes $$$ sense, but is it really honest to say that just one agent sold so many homes when in reality it was a team of real estate agents and assistants … (12 comments)
It has come to my attention that some real estate agents are advertising that they've sold more homes than the average agent or 400 homes a year and other astronomical figures. My concern with this type of advertising is it doesn't disclose the fact that one agent didn't sell the home-but a team of agents and often an unlicensed staffer helped sell a home. I suppose from the marketing and advertising perspective this makes $$$ sense, but is it really honest to say that just one agent sold so many homes when in reality it was a team of real estate agents and assistants … (12 comments)
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