quality service certified: Misleading Real Estate Advertising -- the Quantity vs Quality Debate
- 09/07/07 05:24 PM
It has come to my attention that some real estate agents are advertising that they've sold more homes than the average agent or 400 homes a year and other astronomical figures. My concern with this type of advertising is it doesn't disclose the fact that one agent didn't sell the home-but a team of agents and often an unlicensed staffer helped sell a home. I suppose from the marketing and advertising perspective this makes $$$ sense, but is it really honest to say that just one agent sold so many homes when in reality it was a team of real estate agents and assistants … (12 comments)
quality service certified: Real Estate Public Relations Tip #1
- 06/02/07 02:46 AM
Real estate Public Relations is going to be more important than ever as the number's of real estate agents grow. By taking the time to put together a business plan which includes PR strategies as well as marketing strategies, you will not be sorry. So often agents get their license and start selling real estate and they forget about their customer's feelings. The real estate industry is a feelings driven industry and we must not forget this concept. I strongly believe that the real estate agents who strive for the highest customer satisfaction will have a long and fruitful career. I highly … (8 comments)
It has come to my attention that some real estate agents are advertising that they've sold more homes than the average agent or 400 homes a year and other astronomical figures. My concern with this type of advertising is it doesn't disclose the fact that one agent didn't sell the home-but a team of agents and often an unlicensed staffer helped sell a home. I suppose from the marketing and advertising perspective this makes $$$ sense, but is it really honest to say that just one agent sold so many homes when in reality it was a team of real estate agents and assistants … (12 comments)
;)
;)
