Even Real Estate Agents need a Mission Statement (MVVBP) by Lori Ballen Your Mission, Vision, and Beliefs In most real businesses, a company decides "who they are" before they go into business. This is not the case usually with real estate agents. Real Estate Agents should know that they are indeed a business and there is power in having a business and treating it like one. Let’s talk about your Mission, your Vision, and your Beliefs. It’s important you are clear on this, so that the consumer feels the energy of it throughout your website, your office, your marketing, your videos etc. (16 comments)