online advertising: Brand Conquesting
- 10/08/07 02:20 PM
A few weeks ago, I wrote an article describing the strategy of “Conquesting” in the online marketing battlefield, which discussed the idea of dominating certain terms in an online market. If you realize a majority of real estate transactions start online and that the largest current real estate lead generators are Google and Yahoo!, then it is a simple matter to realize that names and keywords have very significant value. Here, a slight change to the tactic I described earlier: brand conquesting - placing your brand in direct competition with your business rivals. Real estate professionals spend a great deal of time … (3 comments)
online advertising: SPAM - A Brand Abused Like No Other
- 09/13/07 01:00 PM
This article was original published on RISMedia.com this past week. Due to the response and commentary there I felt it would be a good read for many of our other industry related readers here. Like many other things, some good articles are lost in cyberspace amongst millions of pieces of clutter, just like good e-mail being devoured by your SPAM filter. There are many companies that strive to mold and change the way they are perceived through brand identity and control. In the 90’s the company that officially lost a huge chunk of “online identity” was SPAM®. One would think that … (0 comments)
A few weeks ago, I wrote an article describing the strategy of “Conquesting” in the online marketing battlefield, which discussed the idea of dominating certain terms in an online market. If you realize a majority of real estate transactions start online and that the largest current real estate lead generators are Google and Yahoo!, then it is a simple matter to realize that names and keywords have very significant value. Here, a slight change to the tactic I described earlier: brand conquesting - placing your brand in direct competition with your business rivals.
;)
;)
