Barry's Blog

Have you ever asked yourself how many valid eyes would visit your site if you had that coveted first spot on a hot keyword? If the first spot is good, how much does the second or third spot get? Where is the gold? The truth of the matter is that it is very hard to find these answers. It is also c...

RISMEDIA, Dec. 4, 2007-Some of the best stuff on the Web is free, especially if you know how to leverage hundreds of free options into a unified business strategy. Almost every search engine has a free listing for various business categories. When you register your business on one site, you have ...

The buzz in the past 12 months has been about blogging, podcasting, online video…hundreds of ways for people to share commentary and talk about things. Regardless of how active you want to be with social media, the general population simply doesn’t care if you are in the conversation or not. They...

I decided to clip this article and repost it here since it deals with something the ActiveRain community is constantly debating, reviewing, and conversing about. My original post is at SocialMediaSystems.com E-PRO Classes and Social Media Training**************************************************...

I often write about the way media changes with the adoption of technology and trends in society. Newspapers move online, television becomes mobile, and even our old fashion mail goes digital.   As this trend happens, we forget that the industry leaders who have established foundations for our new...

There are many ways that reputation impacts your business brand. Do you remember a professional situation where you found out through a friend of a friend that some nasty rumor was floating around? What about the time you found out six months afterwards, or the time it seemed like everyone but y...

Over the weekend I wrote on how reputation can be affected by one poorly written article at a major news outlet. In this instance, the article was about a client at SocialMediaSystems that I took a personal interest in. I am a firm supporter of the under-dog.  Unlike many other forms of media, so...

RISMEDIA, Oct. 23, 2007-RISMedia has always had a powerful presence online. Several months ago, RISMedia’s site was renovated to include a list of social media and search optimization tools that included user commentary, profiles, a new forum, and a variety of syndication services for the article...

Do you have a different spin on your real estate business? Is there something that makes your company unique enough to stand apart from everyone else in the industry?Various companies are experimenting with new ways of using social media. Intuit has jumped into the fray with it's new campaign to ...

As business professionals, many of us have extremely busy and sometimes hectic lives. Our daily routine usually involves handling the immediate tasks at hand, overcoming the “here and now” obstacles, and depending on our workload- some of us manage to make time for a networking event: sometimes r...