effective marketing: Lawn Care – Selling your house
- 06/15/13 07:32 AM
Other than aggressive pricing, possibly the next key to selling a house quickly is lawn care. I know! Y’all have a LOT to say about staging and professionals photography and REALTOR fliers and brochure boxes and Internet marketing and Just Listed Poastcards etc etc etc . . . and may think I am inflating the importance of lawn care, but keep reading, Where the rubber REALLY hits the road is when the prospect drives up to house and sees the LAWN. I liken this to the Professional who has a business card with a Professional Headshot and that same headshot on … (0 comments)
effective marketing: Is your Database the Lifeblood of your business? (or not) #in
- 08/10/11 12:54 AM
AUGUST 10, 2011 BY BARRY OWEN LEAVE A COMMENT (EDIT) Talk to just about any Business Coach or Sales trainer and ask her about effective Lead generation and odds are (after all of the social media mumbo-jumbo) “Database” will surface. Yet, I’m pretty certain there are a bunch of folks out there doing a reasonable amount of business WITHOUT a “working Database” through the use of Social Media on the internet . . . and/or good, old fashioned face-to-face social networking with REAL Friends, Family, and acquaintences. Looking back in time, I remember having a database of over 10,000 people. Most of those folks were … (6 comments)
effective marketing: Cicada Marketing Wisdom #in
- 05/25/11 02:43 AM
Posted on May 25, 2011 by Barry Owen We're in the midst of the cicada season here in Nashville, and I cannot help but think about cicadas (because they are EVERYWHERE and I think too much). Literally, EVERYWHERE you can imagine . . . there they are . . . in the nooks and crannies, breezeways, cars . . . I'm thinking that there are probably a few hermetically sealed containers with impermeable walls that cicadas have found their way inside. As obnoxious as they are, I think there are some things we can learn from them. Why not learn from them? … (0 comments)
effective marketing: Home Owners are the Ninja Marketers when selling #in
- 02/19/11 11:14 PM
Posted on February 20, 2011 by Barry Owen As a REALTOR, there's nothing I'd like better than to take full credit for the quick and smooth closing of a newly listed for sale house. I know better . . . After all, my primary function in the real estate transaction is to drive the process including advising the Owner on sales related issues, marketing to the best of my ability, and knowing the ins and outs of the required disclosures and due process of the deal. None of that really sells the house. "WHAT then" you ask "IS what sells the … (4 comments)
effective marketing: Hey Marketing Genius! Are you barkin' up the right tree? #in
- 01/20/11 11:00 AM
Posted on January 20, 2011 by Barry Owen This month's Book for the "Pareto Realty Book Club" is Seth Godin's "Unleashing the Ideavirus" which can be found (Buy or free down-load): http://www.sethgodin.com/ideavirus/ In the forward, Malcolm Gladwell (Wrote The Tipping Point) says: "this notion says that the most successful ideas are those that spread and grow because of the customer's relationship to other customers - not the marketer's to the customer." I could literally stop reading now and will have been grateful for such a revelation. but I turned the page . . . To the "Introduction" where I found: "Marketing … (0 comments)
effective marketing: Categorizing your Database - Lead Generation that just plain WORKS #in
- 11/07/10 03:28 AM
Categorizing your Database - Lead Generation that just plain WORKS First! A couple of posts ago, I wrote about Ninja Selling and got a piece of the story wrong. I gave Zan Monroe credit for the program when the real truth is that The Group, INC Larry Kendall Created that program and Zan is one of their top trainers/speakers. I think a LOT about things . . . mostly, I want to squeeze the best value out of every minute of every day. What this means to me is that I am always looking for a way to get MORE accomplished in LESS … (2 comments)
effective marketing: Monday Morning Coffee - FAST Elevators #in
- 08/09/10 01:05 AM
GOOD MORNING! Fresh . . . Back from a week vacation . . . and SO ready to get back to work. As I'm always thinking about how I can improve my service - Some thoughts . . . You traveled all day to get there (Convention or vacation). Somehow you've survived the flight delays, the traffic snarls, and the fatigue that just comes with travel . . . and you have managed to preserve your sanity through frequent short bursts of meditation. The only thing you want now is a clean and fresh hotel room with a comfortable BED. As … (1 comments)
effective marketing: Marketing a listing . . . Enigmatic . . . Necessary? #in
- 06/15/10 12:53 AM
Some random thoughts about to flow here, so just hang on for the ride. Have you ever really wondered if marketing a listing actually WORKS? Given the time, effort, and MONEY we all spend marketing our listings and/or services, what is the RESULT that you can DIRECTLY attribute to your marketing? Are you getting the biggest bang for YOUR buck? In this internet age, your listings automatically get pretty darned good exposure the minute you enter them into your MLS . . . and most Buyers are doing their home searches on the internet . . . and all of the … (28 comments)
Stream of consciousness commentary on the real estate industry from the perspective of a Principal Real Estate Broker and Founder of Pareto REalty, LLC in Middlle Tennessee - Also a Career Development Coach with vast Organizational Development/Transformation training and experience - in the industry since 1993
Other than aggressive pricing, possibly the next key to selling a house quickly is lawn care. I know!
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