pricing: Pricing on the 9s....WHY??? - 03/08/14 06:07 AM
  When you go to the grocery store, you see prices for your daily consumables, usually ending in $.99.  Same thing with cars...this late model peach is $19,999!  Under $20k!  Today only!  It is obviously a psychological strategy, and I am certain it has its place.  Just not in real estate.  Let me tell explain:You probably know that over 90% of home buyers start their search on the internet.  That's how business is done in 2014.  Consumers have access to EVERYTHING!  Every listing on the market is easily found, and on thousands of websites (a side note here...it irks me when … (1 comments)

pricing: Be Realistic! Why Overpricing is Especially Bad in a Hot Market. - 10/01/13 06:51 AM
It's October, traditionally nearing the end of the selling season.  This year is a little different however.  I am not sure how your market is (remember, real estate markets are LOCAL!), but ours is still hot.  The interest rates have come back down significantly, there is still very low inventory, lots of buyers are out there, and homes are going for full price or more, often after only a few days on the market.   
I have had a number of listing appointments recently.  Some sellers have been realistic, some not so realistic.  
When I say "realistic", I am talking … (1 comments)