Understanding Mission, Vision, and Values Statements
Whether you’re just starting off in a new career or have been managing a company for quite some time, the benefits of having a defined, company-wide mission statement, vision statement, and values statement can be critical to attracting both customers and talent to your business. Each of these statements can prove invaluable to your business, as they are crucial elements of the strategic business planning process. However, it’s easy to get the three confused. Before we go further, the following is a quick synopsis of each:
- Mission Statement. A mission statement is designed to be an outward facing (95 comments)