Usually, agents only think in terms of how much they would pay for a referral fee, how much they would like to spend for marketing, and how much it costs to buy a lead. Let’s review an expired at $200,000 for $6,000 in GCI. Referral Fee - Most agents would happily pay a 25 percent referral fee o
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05/29/2014
Do you watch Shark Tank? I saw Barbara Corcoran speak last week at a Dallas Mastermind and she was fascinating. I have a wild idea involving Barbara Corcoran endorsing some top agents with her brand and some bigger ideas. Would you like to have Barbara Corcoran endorse you and use her name/brand
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05/27/2014
Continuing on from my last blog, ‘Expired Marketing is Hard’ I’d like to explain here why that is. Expired marketing is hard because it requires a mix of unique talents from three different people: · Database Management - You need to organize and manage the constant stream of expireds, re
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05/20/2014
Expired marketing is a key profit pillar for a Billion Dollar Agent. All Billion Dollar Agents should fully commit to expired marketing sooner or later. Expired marketing is best done by a strong, well established team with solid listing expertise and a successful record and even then it’s hard t
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05/19/2014
This is the last of my blogs about the huge topic of Farm Marketing. I had stopped last week with Detailing Your Farm Marketing Plans and now I’d like to finish the list of questions that need answering and ideas for marketing to your farm and share my video on how newspaper Farm Marketing works.
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05/13/2014
Do you know anyone who is doing radio advertising as a real estate agent? If so, connect me to them via email TODAY, and I will give each of you a gift of 5 hours of our services worth $100. Matt Wagner is the national expert on radio and television advertising for top real estate agents. I met
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05/11/2014
Continuing on with the discussion of successful implementation of farm marketing plans from my last blog, I’d like to talk a bit more about the “how” and the questions you need to be asking yourself before beginning your campaign. Just like creating plans for a new home, detailing farm marketing
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05/07/2014
I’d like to continue on with Farm Marketing this week since it is a big topic and I received some good questions on it last week. Let me first clarify that the old school method of farm marketing involved choosing a neighborhood without analyzing turnover, market share, or the ability of an agent
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05/05/2014
