steve kantor: How Best Agent Business Client Services Work
- 07/12/12 11:09 PM
As any good real estate professional knows, keeping in touch with clients is an essential part of doing business. At Best Agent Business, we know this too. The Client Services Team at Best Agent Business assists clients during the first 100 days with Best Agent Business and provides ongoing support thereafter.
Outbound calls are placed as needed to obtain and record feedback from clients regarding the service that they are receiving, and clients can pass on any new requests for services or improvements. The objective is to ensure that each client is happy, questions are answered, concerns are addressed and … (2 comments)
steve kantor: Don’t Forget About Expired/For Sale By Owner Listings
- 07/10/12 03:09 AM
Real Estate agents owe it to themselves to fully research all opportunities to increase their business. “Expireds” or “For Sale by Owner” listings are areas that many agents are considering for potential business expansion. Before you decide to expand, read over the following questions and answer truthfully:
• In your market, are more than 30% of the listings currently expired? • Do you have a strong listing and sales persona? Do you love to WIN the listing? • Are you willing to walk away from listings unless the price is right? • Are you willing to spend 30 minutes every … (4 comments)
steve kantor: Open House Marketing Ideas
- 07/05/12 10:30 PM
Open houses are a great way to market your business while potentially making a profit. There are a lot of ways to hold open houses and you may like your current system, but there are always new ideas that might surprise you.
The following ideas are from a Best Agent publication, “The Perfect Open House of a Billion Dollar Agent”:
• Organize the open house when a community yard sale is being held. The sale will bring lots of extra traffic through the neighborhood, perhaps people who may not normally be in the area.
• Make it look … (2 comments)
steve kantor: A Blog About Blogging
- 07/03/12 12:25 AM
Blogging is a way for agents to increase online exposure among potential buyers and sellers as well as generate the opportunity to network within the real estate community. In view of the Internet’s growing role in real estate marketing, blogging offers agents a free service that often results in big marketing returns.
Blog entries are short commentaries on different subjects related to your interests and business. Each blog post should include graphics and, if available, related videos. They may be posted on an agent’s own website or on one of the more than 112 million blog sites currently in existence. … (0 comments)
steve kantor: Keep In Touch!
- 06/28/12 10:07 PM
Every single real estate agent is leaving thousands of dollars on the table by not consistently calling their clients and SOI. This is a huge mistake. The major source of real estate income is from repeat and referral business. If you have 300 clients or sphere of influence members in your database, you should be getting referrals from one out of ten of these individuals resulting in 10 to 30 deals per year. All agents should devote more marketing dollars or sales time to calling their clients and sphere of influence.
The most successful agents have a consistent daily habit … (2 comments)
steve kantor: The Benefits of Holiday Marketing
- 06/26/12 11:28 PM
During holidays it seems that everywhere you turn businesses are using a variety of techniques to draw in customers. When you develop a holiday marketing plan, you have to consider two things: your unique business and your customer demographic. If you keep these things in mind while you are coming up with holiday marketing ideas, you are more likely to choose marketing tools that will yield success. With a little creativity and know-how, there are plenty of holiday marketing ideas that you can implement successfully.
A great time to increase marketing to clients and your sphere of influence is during … (2 comments)
steve kantor: The Power of Testimonials
- 06/22/12 01:14 AM
One of the most persuasive tools you can have for your business is a good testimonial. A testimonial is when a person who has used your service gives you feedback that you can share with others. This is good for potential customers and providers.
When potential clients or customers can read that other people just like them, people with similar needs and interests, have used your products or services and have been pleased with the results, then they think they will be pleased with the results too. It is kind of like somebody else has already been the guinea … (2 comments)
steve kantor: When the Old-Fashioned Way is the Better Way
- 06/19/12 10:27 PM
When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have gotten one lately, you know exactly who sent it and when. Handwritten notes have become almost extinct in the business world, so if you are looking for ways to stand out from the crowd, to be noticed by your colleagues and clients, try putting pen to paper whenever you have the slightest excuse.
There are few acts more impressive than hand-writing a letter or a note … (2 comments)
steve kantor: Monthly Email Marketing Campaigns
- 06/15/12 10:44 AM
Emailing potential clients is one of the cheapest and most effective methods of marketing in today’s technology driven world. Many agents spend huge portions of their marketing money for websites and auto responders, thinking that they are ahead of the game, when they might actually be losing prospective clients. Try to avoid the following mistakes when using automatic email products:
• Don’t use a generic auto responder message: These are emails such as: “Thank you for your email. It is very important to me, but I can’t answer right now. I will get back to you as soon as possible.” … (0 comments)
steve kantor: Client Marketing Is Essential
- 06/12/12 08:30 PM
Marketing is a critical aspect of every successful business venture. Without marketing, a company or individual loses visibility among consumers. Without visibility, the number of new and possibly current customers will undoubtedly dwindle. Unarguably a business needs clients to thrive; therefore, it also needs to market its product or service.
The concept of marketing boils down to the old saying, “It takes money to make money.” Money is a common deterrent when it comes to advertising. While marketing tactics range in expense, just about any sort of campaign is going to come at a cost. That cost, however, is worth … (3 comments)
steve kantor: Finding Your Market Niche
- 06/07/12 11:33 PM
Marketing your business can be fraught with many dangers all too often caused by simple mistakes. One of the biggest of which is trying to spread your marketing dollars out over a large portion of the population or the reverse, where you don’t market your business at all. There is a better way – finding your niche.
Niche marketing allows real estate agents or any business owner to get the biggest return on their marketing investment. Focus on being the best in one area by follow these simple steps:
1. Pick a Niche – Pick something that suits you. … (0 comments)
steve kantor: The Importance of Getting Showing Feedback
- 06/06/12 12:19 AM
We often forget just how helpful solid honest feedback from customers can be. Particularly in the real estate industry agents are often faced with difficult situations like the following:
• You have a client with a decent house, but it has been on the market for 90 days. Forty-five people have walked through it, and you have received zero offers. Over and over again you urged your sellers to lower the price or make some repairs, but they refused. Your listing expires and they re-list with another agent. After making all of the changes that you suggested, the house sells … (2 comments)
steve kantor: Overcoming Technology and Process Gaps in Lead Management
- 05/31/12 07:48 AM
In most cases, an agent who earns $100,000 in GCI can increase their earnings to $200,000 in GCI with solid database and lead management. An agent must allocate 10 to 15 hours per week to calling their leads. This may seem like an extreme amount of time for an agent to delegate to just one part of their business, but consider that many agents who earn $100,000 or more in GCI waste over 50% of their leads.
There are many, many ways to get leads. Read over the following list to see some of what you may be missing:
… (0 comments)
steve kantor: Creating Excellent Seller Presentations and Listings
- 05/29/12 09:48 PM
When you schedule a listing appointment, you should make sure that all of the corresponding database records are entered and correct. Your listing appointments should be tracked, even if you don’t get the listing. Make sure to note follow-up dates, whether the client was lost due to competition or due to price. If you have this information, you can follow up every month to see if the property is sold. If or when it expires, you can contact the lead and try again.
If you consistently lose clients after the listing presentation, you may want to consider revising your presentation. … (2 comments)
steve kantor: Making Full Use of Top Producer
- 05/24/12 11:12 PM
Top Producer is the leading online database for real estate agents, and their reputation is well earned by both their service and the features they provide. These are some of the special features that set Top Producer apart from the others.
1. Time and Task Management – Scheduling, maintaining, and managing your activities is key to organizing your day-to-day tasks. Top Producer offers a number of activity management tools that help you quickly create, view, edit, or complete tasks related to your business whether it regards calls, to-do lists, letters, envelopes, labels, or emails.
2. Contacts - Maintaining … (2 comments)
steve kantor: Referrals from Sphere of Influence
- 05/22/12 11:51 PM
New, or newer agents, tend to believe that referrals from their Sphere of Influence, or SOI, can only occur if they constantly ask their friends or family for referrals. This can be somewhat uncomfortable. Many feel that asking for referrals would cause their friends to avoid them, and eventually they would lose those friends. There are a few things that agents can do to help themselves if they find themselves in this situation:
1. If you feel a friendship has been affected, and it suits their personality, agents can repair broken friendships by hand-writing an apology letter. Be sincere and … (2 comments)
steve kantor: Successful Real Estate Database Management
- 05/18/12 12:20 AM
If you have been in business for any period of time, you may have a database with client and prospect names and details. If you do, you have taken the first step in creating the most valuable asset of your business. In addition to the value of this database, you are freeing up valuable time to do other business related activities.
A good database with well maintained information should include the following: 1. A thorough list of all buyer/listing prospects with their contact information, including their marketing information such as email, home address, and/or telephone number. 2. The ability to … (0 comments)
steve kantor: Accounting for Your Own Accounting
- 05/15/12 11:57 PM
Now that another tax season is behind us once again, it may be time for some retrospect. Many small business owners are tempted to handle their own bookkeeping and tax preparation. They are constantly bombarded with ads about computer programs such as Quicken and TurboTax which make bookkeeping and tax preparation seem like such an easy thing to do. These businesses handle everything with a few partners and hire outside contracts only when absolutely necessary. This approach may work for some businesses, but the bottom line is, just because you can do something doesn’t mean you should.
Most business … (2 comments)
steve kantor: Military Spouse Appreciation Day and Best Agent Business
- 05/10/12 10:39 PM
About a year ago, I wrote about the initiative of "Joining Forces" that First Lady Michelle Obama and Dr. Jill Biden had started. Here we are a year later and the program continues to grow. As a military spouse I respect the work that both of these strong women have done to help our military families.
May is Military Appreciation Month, and to every person in the United States this month means something different. To me it is celebrating the sacrifices that my family and our friends make each and every day. The six months I spent last year away … (2 comments)
steve kantor: Take Advantage of Expert Advice for Free
- 05/08/12 11:25 PM
Have you ever had a real estate marketing question and wished you could pick the brain of an expert? Now’s your chance. Best Agent Business is now offering the expertise of our President, Steve Kantor, absolutely free of charge via our Group Calls schedule. These Group Calls have proven immensely popular amongst Best Agent Business clients, and now Steve would like to invite clients and non-clients alike to join him on the calls listed below.
The calls take place on Wednesdays and Thursdays from 11:30AM to 12:00 PM EST. Each call is limited to the first 4-6 who sign up … (3 comments)
Real estate virtual assistant, virtual assistant, virtual assistance, part time virtual assistant, real estate, unique talents, part time workforce, stay at home mom, work at home job, listing services, closing services, blogging services, social networking, database clean up, graphic design services, marketing services, website design, website analysis, lead generation, calling services, lead management, book publishing
As any good real estate professional knows, keeping in touch with clients is an essential part of doing business. At Best Agent Business, we know this too. The Client Services Team at Best Agent Business assists clients during the first 100 days with Best Agent Business and provides ongoing support thereafter.
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