steve kantor: Email Management and Stop Wasting Seller Leads
- 10/20/14 08:54 PM
You have email. Lots of it. And not enough time or desire to manage it. We can help you with Email Management. Reply to this blog or email me with your top three Email Management problems, and I will give you some quick tips which you may have never heard before. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. · Think like a Billion Dollar Agent - Both/And Thinking · Lots of Listings? Get a Listing Assistant not a Listing Agent Email Management - New Service from Best Agent Business We are … (0 comments)
steve kantor: Ghost It Forward & Are Farm Marketing & Blogging Necessary?
- 10/13/14 10:23 PM
Blogging is Farming of very active internet buyers. If you are over $100,000 GCI and want to avoid becoming a relic, you need to blog. Not everyone has the ability, time, or desire to blog. Good for you for recognizing your writing skills are a direct reflection of your business and therefore, for some could do more harm than good. We can take over your blogging for you all the way from research to posting. Respond to this blog if you want to see some of the client blogs we write and just ask if you want us to start blogging … (4 comments)
steve kantor: Get Your Calling Hours Right & Quick Tips from Client Case Studies
- 10/12/14 10:54 PM
Do you know how many hours of Calling you need in your business to properly keep in touch with your Clients/SOI and Buyer/Seller leads? Most agents never calculate this number, although it is very easy and takes about 15 minutes to figure it out. If you’re a client, you can schedule to join a Client Group Call if you want my help sorting out the numbers. Even if you’re not a client, respond to this blog, email me, or call me. I’ll still help you figure it out. See video below on Calling Balance and tips to balance out calling … (2 comments)
steve kantor: Expired/Listing Marketing & What’s Your Database Worth?
- 10/07/14 09:49 PM
I know I’ve talked about this before, but I really mean it: Expired marketing can be the 2nd most profitable marketing, after client marketing. Less than 10% of agents have what it takes to try it, yet less than 1% do it right. Out of all our clients, only about 20% have the skills and resources to pursue expired marketing. If you are currently doing expired marketing or thinking of starting, reply to this blog, email me, or call me and let's chat. Your Goal is to Get 20% Market Share of Expireds We are building out unique systems for our … (2 comments)
steve kantor: Monthly Mailings and Daily Kaizen
- 10/07/14 02:40 AM
We recommend that you send monthly emails and monthly mailings to the majority of your database. If you’re a client, we can get that done for you. In fact our Marketing Team and Mailings experts are in touch regularly with each client about this. Here are suggestions and steps: Budget $10 per year per person for mailings. So 500 people = $5,000 Send monthly email and letter to all or some of Clients/SOI/Buyer/Seller ABC We can decide what to send to which groups of people and give you counts Emails should be sent at start of month and vary market statistics, listings … (2 comments)
steve kantor: You STILL Have Too Many Leads
- 09/30/14 09:11 AM
This is a repeat topic from the past because only a few clients faced reality and made a decision. Make a business decision and reply even if you’re not a client! Yes, you have so many leads in your database that are just being plain wasted. Wasted leads include Buyer, Seller leads that are unresolved or not current with follow-up calls, as well as Client/SOI leads which have never been called in the past year. I estimate that you are wasting 20-60% of your leads. So, you have four options if you are reading this: Tell me if you’re a client that … (0 comments)
steve kantor: Spirals of Profits and Hand-Addressing Does Matter
- 09/29/14 02:06 AM
Watch for a Spiral of Profits for Your Business We have a huge opportunity for our clients of Best Agent Business as well as a challenge. Some of our basic services do the following for top agents, but not everyone is taking advantage of all of them and still need focus in some areas: Database Management organizes your database and gets people properly organized and coded into Clients, SOI, Buyer, Seller and ABC. This uncovers literally hundreds of leads that you have not been working. Together, we can then call, email, and mail to those leads. Lead Management helps you capture more … (1 comments)
If your personality and business profile fit the criteria below, you should work expireds. Of our clients, only about 20% should work expireds. Here are criteria: · In your market, more than 30% of listings currently expire
· You have a strong listing and sales persona and love to WIN the listing
· You are willing to walk away from listings unless the price is right
· You are willing to spend 30 minutes every single day calling expireds
· You are aggressive enough to want to achieve 10%+ market share of expireds
If this doesn't … (2 comments)
steve kantor: Mystery Shop Your Website
- 09/24/14 10:31 PM
Have you ever asked a colleague to have a look at your website and tell you what she thinks? How did that work out for you? Did you get the amount of feedback you expected? Was it brutally honest? You know it should be done by someone who doesn't know you personally and has plenty of experience with real estate sites. Best Agent Business can do this for you. We can act as a Mystery Shopper of your website. This only takes about 1-2 of our work hours. Just reply to this blog if you would like us to do this work … (2 comments)
We like to practice what we preach. If we advise our clients to do certain things in your business, we try to first test and do them for our business. At the core, all businesses are marketing, sales, and client service. Here are some things we do and ideas for you: Treat new leads consistently with emails, phone calls, hand-written notes, cards Send thank you note to a new client Call clients periodically for Client Service to make sure they are happy Send weekly reports to clients Send a regular newsletter that is not generic, but a bit personal and useful … (3 comments)
steve kantor: Time Management 101
- 09/15/14 07:07 AM
Would you rather have an incoming sign call or a web lead? If you have 5 or more listings, you should be using an 800 IVR system (for a list of our recommendations, see HERE). The cost is about $40-50/month. A buyer 800 IVR lead, when managed properly, is probably worth 2-3 buyer web leads. We can help you select and implement an 800 IVR system. More importantly, we can help integrate it fully into your listing marketing and other marketing. We can even call the buyer leads from your 800 IVR system. Stop wasting all those 800 IVR leads and let us start calling … (2 comments)
steve kantor: End of Summer, Beginning of Time Management
- 09/02/14 10:13 PM
Summer is over. Back to work big time. I hope you enjoyed Labor Day weekend and wiped from your mind any notion that 4th quarter is slower. Your thoughts create your reality. On a related note… Delegate More The longer you spend time doing $20/hour, the less money you will make in real estate. You either are doing $0/hour stuff, $20/hour work which you should delegate to Best Agent Business, or $100/hour sales work. If you have a team of agents and assistants, you should be doing only $1,000/hour listing appointments. Every moment you spend 'managing' your business, you are making $20-50/hour, because that … (3 comments)
steve kantor: One Seller Lead Is Worth How Many Buyer Leads?
- 09/01/14 08:19 PM
Why would you spend $1,000 on buyer leads per month instead of spending $1,000 on seller leads per month? We believe many of our clients should SWITCH their marketing spend from buyer to seller side. There are a number of excellent new vendors. See below. Watch Videos Now - Short 2 Minutes Subscribe to our YouTube videos HERE. · Future Business is More Profitable · Circle - Lifebushido Triangle - a glimpse behind the curtain... Seller Home Valuation Leads – LeadsToday We have a new strategy for Seller Home Valuation Leads. See HERE for more information. We support all of … (2 comments)
steve kantor: Business Model – Billion Dollar Agent Company
- 08/25/14 09:29 PM
In my last blog ‘What is the Billion Dollar Agent Company Vision?’ I talked about where the vision was heading. This week, I’d like to continue along the same lines and further explain where I’m going with this. Billion Dollar Agent Company (BDAC) is a new disruptive business model in the residential real estate industry based on creating a Billion Dollar Agent Business with an average of 50 deals per agent. The industry average is six deals per agent. RE/MAX skimmed the top cream of the industry to average 15 deals per agent during their 30 year record of fast … (0 comments)
steve kantor: What is the Billion Dollar Agent Company Vision?
- 08/19/14 08:08 AM
I am often asked what I see as the path forward for a Billion Dollar Agent company. Here is the detailed version of my answer. Billion Dollar Agent Company (BDAC) is a public company valued at over $1B with over $1B in revenue and profit margins of 20 percent for $200,000,000 in profits in 2016. BDAC reached $1B in revenue faster than Microsoft, Amazon, and Google. Starting as a partnership consolidation of 100 plus Billion Dollar Agent Businesses (BDAB) in 2014, BDAC grew to over 500 BDAB in 2016. Within the real estate industry, the top teams doing $1,000,000 in … (26 comments)
steve kantor: Billion Dollar Agent Profit Model – The Secret Formula, Part Two
- 08/17/14 09:46 PM
Here is the rest of the secret formula to improving your net profit continued from my last blog. I have organized this in the order of focus, depending on your situation, and in my last blog I covered Marketing and Agent Commission mistakes. In this blog I’ll be covering the remaining mistakes in Brokerage Fees, Assistants, General and Administration and Revenue Extras. Brokerage Fees We like to see five percent spent on brokerage fees, or $50,000 on $1,000,000 in GCI. If you are spending 15 percent, that is way too much. You need to consider brokerage fees and office space. … (0 comments)
steve kantor: Billion Dollar Agent Profit Model – The Secret Formula
- 08/13/14 09:46 PM
Here is the secret formula to improving your net profit. We have organized this in the order of focus, depending on your situation. In this blog, I’ll be covering Marketing and Agent Commissions, then will continue on with the rest in the next blog. Marketing Agent Commissions Brokerage Fees Assistants General and Admin Revenue Extra Marketing You should be spending ten percent on marketing. If you are spending 15 to 25 percent, you are likely spending too much. Stop wasting leads. What percentage of leads do you think you are wasting? Most teams spend too much on marketing and too … (2 comments)
steve kantor: Accounting Without Annoyance
- 08/12/14 10:24 AM
I firmly believe that businesses that do monthly financials make more profit than businesses that do not do monthly financials. Many small business entrepreneurs hate accounting. They hate the idea of having to do accounting or understanding accounting. They would like to just get out there, sell stuff, and close deals. I said it, the unspoken truth. Do not feel bad. If you are a top salesperson, you likely dislike accounting. What do you hate more, accounting or databases? It is a tough call! Over ten years, it will be worth $1,000,000 to improve your net profit from 20 to … (3 comments)
steve kantor: Profit Problems for Top Teams
- 08/06/14 09:55 PM
There are common problems that we see across all teams that often are internally invisible. You’d be amazed at what I see. Here are afew of those problems that may sound familiar: Big Ego Brad Big Ego Brad is always crushing it and killing it. It is someone who grows deals/GCI but not profits. Do you happen to know top agents who run growing teams of $500,000 plus in GCI? They focus on growing 50 to 100 percent per year, but the focus is solely on growing deals, sales volume, or GCI. They focus on revenue growth and they ignore … (0 comments)
steve kantor: Zillow Lead vs. Open House Lead and Tom Ferry Summit
- 08/03/14 09:33 PM
What is worth more, a Zillow or an Open House lead? How much are you spending per Zillow lead? One Open House lead is worth how many Zillow leads? Based on that, each Open House lead is worth how much? Reply to this blog and tell me. See below for reality check. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. - Agent Recruiting - Digital Distraction Addiction Best Things about Best Agent Business Click HERE for quotes from clients on the best things about BAB. Please note my system for finding staff … (6 comments)
Real estate virtual assistant, virtual assistant, virtual assistance, part time virtual assistant, real estate, unique talents, part time workforce, stay at home mom, work at home job, listing services, closing services, blogging services, social networking, database clean up, graphic design services, marketing services, website design, website analysis, lead generation, calling services, lead management, book publishing
;)
;)
