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RECENT BLOG POSTS
How much would you pay for a Seller Listing Appointment? Okay, this is something new and different. When you do marketing and generate leads, that is only the first step of the process. For example, if you generate 100 buyer web leads, you may end up with only 5-10 qualified buyers ready for sho...
12/02/2014
Define Market Niche - Got Spouse Need House After you have basics running smooth, you should define a market niche to pursue for a commitment of at least two years to develop. A market niche could be a geographic farm or a demographic farm. For example, I have a client who liked the idea of some...
12/01/2014
Ask for Referrals - Client Marketing We will focus in coming months on Referrals for all our clients. I have personally attended coaching sessions with most top coaches in the industry, including Brian Buffini and Joe Stumpf who are strong on referrals. I have also read many books on client rete...
11/18/2014
Give Thanksgiving/Holiday Pie to Clients - Client Marketing If you have done Buffini, you know about a pop-by. Better, faster, cheaper, and more fun than a pop-by is a pop-in. Set a date and time for Tuesday before Thanksgiving, or early December, and invite Clients/SOI to email confirmation and...
11/17/2014
Buyer 800 IVR Systems Would you rather have an incoming sign call or a web lead? If you have 5 or more listings, you should be using an 800 IVR system such as Proquest, ARCH and others. The cost is about $40-$50/month and a Buyer 800 IVR lead, when managed properly, is probably worth 2-3 buyer w...
11/11/2014
Do you ever wake up in a cold clammy sweat just thinking about the nightmare of databases in your business? I do. I am usually thinking about ALL of your databases. Bad news - the industry is getting worse, not better. See below. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos ...
11/09/2014
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The longer you spend time doing $20/hour work, the less money you will make in real estate. You either are doing $0/hour stuff, $20/hour work which you should delegate to Best Agent Business, or $100/hour sales work. If you have a team of agents and assistants, you should be doing only $1,000/ho...
11/03/2014
Why do top teams pay a Buyer's Agent the same for a buyer web lead as a seller from your listing who needs to buy a new home? Are you overpaying your Buyer's Agent? See below. Watch Video Now - Short 2 Minutes Subscribe to our YouTube videos HERE. ·   Time Management - Steve's Weekly Calendar · ...
11/02/2014
We all may have a different idea of what constitutes Client Marketing around the office, but in my world, Client Marketing is simply all marketing efforts to Clients/SOI. Client Marketing seeks to maximize the amount of repeat and referral business from Clients/SOI. Lead Generation is marketing ...
10/27/2014
I want to admit how I wasted leads this week in a bad way. See below. Watch Video Now - Short 2 Minutes   Subscribe to our YouTube videos HERE.   ·   Laws of Subtraction - Time Management Tip - Delete Stuff ·   Steve's Home Office View: Global World Headquarters of Best Agent Business Steve Guil...
10/26/2014
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Steve Kantor

Best Agent Business - Virtual Assistance
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