RECENT BLOG POSTS
After selling millions of words in real estate copy and content and scaling my content marketing business to $30K+ months without a team I hit a wall... That's when opportunity came calling in the form of a 7-figure offer to come to be the Chief Content & Marketing Officers for a major internatio...
07/08/2022
If there’s one thing I see a lot of bloggers do wrong, it’s not giving their readers anything to do at the end of the blog post.Put yourself in the shoes of your readers. You read a great article, get to the end and there’s no call to action.What do you do?You go back to Facebook or go watch some...
06/24/2022
Tips for Writing Better Calls to ActionThe types of CTAs you create depend on many factors. But, there are some tried and true tips that work for any niche to create better calls to action regardless of where it’s placed and what the type of content is. Should You Use Text or Buttons?When you are...
04/06/2022
You may be aware of just how popular Pinterest is for social sharing, as well as for discovering recipes and crafts.  The power of this outlet lies in its use of images to engage users. If you’ve ever used the site for personal or blogging reasons, you know how easy it is to lose track of time th...
04/05/2022
You know that it’s important to give, rather than just take, if you want to grow a dynamic tribe of blogging friends. No one wants to engage with someone who’s only out for themselves. Besides being obnoxious, it defeats the whole purpose of community. You want to be seen as a person who enjoys p...
04/04/2022
One incredibly important component of how successful your blog will be is reader engagement. If your audience is actively involved with the content, they will likely return again and again. When people are able to make a personal connection with a blog, brand or other online sources, it makes the...
04/03/2022
Starting out as a new blogger is exciting. It’s a chance to share your knowledge, learn new skills and express your creativity. It can also be a little lonely. If you’re just starting out online, chances are you haven’t gotten to know other bloggers yet and probably haven’t acquired many readers....
04/01/2022
Table of ContentsWhy Your Blog Needs Visually Appealing Graphics. 2Familiarize Yourself With These Graphic Design Terms. 4Choosing a Color Scheme That Works for Your Blog. 7Free Vs. Paid Graphic Design Tools. 9Basic Graphic Design Principles for Bloggers. 11Where to Find Graphics, Fonts and More ...
03/31/2022
While there are tons of creative ways to use blog graphics, there are some that are more essential to your success than others. Customized images can serve many purposes in efficient ways, and the importance of using them can’t be understated. Creating templates to use in branding, titling and pr...
03/30/2022
Media interviews can be incredibly useful tools for helping to share your message with your community in addition to introducing yourself and your business to a wider, local audience. However, in order to truly shine during a media interview, you must first have a healthy dose of self-confidence ...
03/29/2022
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Sarah Layton | Copywriter & Inman Star Contributor

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