real estate content marketing: 3 Easy Ways To Monetize Real Estate Content - 10/11/19 05:05 PM
Did you know that your real estate content can be used for more than just generating leads?
It can also be monetized in several ways that will make you serious money in your sleep. I’m talking about five figures per month in passive income!
I hear about it all the time from my clients that they have taken the real estate blogs and podcasts that I create for them. Not only that but the strategies that I am about to share with you today also earn me tons of passive income which I use to power my dreamy digital nomad lifestyle.
Of course, it … (0 comments)

real estate content marketing: How Realtors Should Repurpose FB Live Videos - 08/16/19 02:47 AM
Facebook Live broadcasts are now the most effective way to get the results you once had from the world’s most popular social media platform.
Check out these stats about Facebook Live that prove I’m not making this up:
Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore
Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos
82% of viewers prefer live video to social media posts
Companies using video experience 41% more web traffic from search engines than non-users do
But did you know that you can actually repurpose your Facebook … (2 comments)

real estate content marketing: Avoid These Costly Mistakes With Your Real Estate Blog! - 05/15/19 01:03 PM
Starting a real estate blog is one of the most powerful ways to reverse engineer or your real estate business and get your ideal clients to start chasing after you!
However, it is also one of those tasks that is easier said than done if you do not have previous blogging experience. In fact, every day I come across real estate blogs that are riddled with expensive mistakes that are driving away visitors and potential business.
I don’t want to see that happen to you so I have put together this list of the most commonly made mistakes on new real estate blogs.
Make … (2 comments)

real estate content marketing: The Secret Way To Outrank Zillow - Part Two - 04/16/19 09:18 AM
Welcome back! As you remember, last week in part one of this series I revealed to you that one of the easiest and most effective ways to beat Zillow in search results is to build out your collection of neighborhood profiles and hyperlocal content.
I also showed you how building your library of hyperlocal content would help you to:
Show off your local expertise
Build your email list
Set you apart from local competition
Generate more qualified buyer and seller leads
Keep visitors on your website much longer
Finally, I told you that there was a second strategy to help you outrank … (12 comments)

real estate content marketing: The Ultimate Secret Weapon for Realtors & Brokers - 01/31/19 05:42 AM
Up until now, I have been very secretive about the phrases and specific techniques that I use in the copy that I provide my clients.
Sure I tell you all that I use powerful neuro-linguistic programming (NLP) techniques which hypnotize people into taking action without them ever knowing why. However, I have never divulged any specifics of the phrases or words that I use to make that happen.
In total, I have 22 go-to words and phrases that I use constantly in your listing descriptions, blogs, neighborhood profiles, and professional bios. Just like any magician, I can’t share all of my secrets with … (0 comments)

real estate content marketing: 50 Reasons Realtors, Brokers, Coaches, & Lenders Must Create Content - 11/28/18 10:15 AM
I am so excited to be writing this article as it is the 100th blog post here on!
As someone that has seen the never-ending benefits of creating custom content to promote their business, I felt compelled to take this 100th blog post and use it to share some of the many, many ways it could transform your business too.
I have been so lucky to be able to write thousands and thousands of articles for real estate agents, brokers, investors, coaches, and more. Seeing all of the amazing results that they have achieved (clients, referrals, commissions, Google domination) from the content I … (9 comments)

real estate content marketing: The Fastest Way EVER To Convert Your Real Estate Blogs To Videos! - 09/27/18 04:54 AM
These days it is getting harder and harder to keep up with increasing demands to post more real estate content to your blog.
In just the last couple of years, there has been a 253% increase in real estate related search terms put into Google, which means that more and more buyers and sellers are looking to hire real estate content creators.
In fact, 78% of consumers report trusting agents that provide fresh real estate content over those that don't!
But if you’re going to get your real estate content found by the buyers and sellers you’re hoping to convert with it, you’ll need … (0 comments)

real estate content marketing: A Real Estate Pro’s Guide to Buying, Borrowing, and Stealing Content - 08/08/18 06:30 AM
The modern real estate agent now understands that content marketing is a requirement for growing a thriving business. However, generating enough content to outrank the competition is proving to be a major challenge for many. As a result, more and more agents are tempted to borrow or even steal content to keep up. Meanwhile, others are struggling to buy the right types of content to get them real results. Here’s what you need to know about buying, borrowing, and stealing content, so you don’t make a fatal mistake in your marketing.
What To BuyIf you are like most real estate agents, … (4 comments)

Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services  (Best Real Estate Writer, a Layton Media brand)

Sarah Layton | Copywriter & Inman Star Contributor

I provide real estate content marketing services

Bradenton, FL

More about me…

Best Real Estate Writer, a Layton Media brand

Email Me



RSS 2.0 Feed for this blog