Hands-down, the Facebook advertising platform is the most sophisticated and accessible that has ever existed.
Millions of dollars can be made by business owners that understand the ins and outs of the platform and know how to leverage it the correct way. However, make no mistake about it; that does not describe most people.
Just about every real estate agent or broker has at least dabbled with Facebook Ads at some point, but few (0 comments)
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Sarah Layton | Copywriter & Inman Star Contributor