This is how I ask real estate agents to think about choosing their niche or ideal client, as I call them.
Although many real estate agents think a niche is a buyer or seller in a certain geographical area it is actually a small, specific, and extremely well-defined segment of the market or population. I encourage you to actually think of it as a specialization as a cardiologist specializes in medicine.
Identifying your ideal client does NOT mean that you won’t still receive other leads. It simply means you … (18 comments)
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Sarah Layton | Copywriter & Inman Star Contributor
Would you want to go to a dentist to have your heart treated?
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