homebuilder: Breaking through the brain’s firewall
- 05/20/08 06:14 AM
How many times have you said to your husband…“you didn’t hear a thing I just said, did you?” We must understand that hearing is a physical function and listening is a mental function. I hear many things as I write this article: cars driving down the street, music in the adjoining office, the tapping of a keyboard in the next office, someone outside talking as they walk by. But I am not listening to any of those things.Your marketing message is often like those residual noises going on around you: you hear them, but you are not listening. If your marketing … (0 comments)
BrianFlookBlog is a real estate discussion that provides readers with powerful insights, tips, and knowledge into the art and science of marketing new homes. Brian Flook has been a consultant to the homebuilding industry since 1992 and speaks and trains across the country.
How many times have you said to your husband…“you didn’t hear a thing I just said, did you?” We must understand that hearing is a physical function and listening is a mental function. I hear many things as I write this article: cars driving down the street, music in the adjoining office, the tapping of a keyboard in the next office, someone outside talking as they walk by. But I am not listening to any of those things.Your marketing message is often like those residual noises going on around you: you hear them, but you are not listening. If your marketing … (0 comments)
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