Bill French's (bfrench) Blog

I just finished Mollie Wasserman's new book, the same title as this post. It's an ideal book for someone like me - I'm just an ordinary consumer in the world of real estate. I do have a little more insight into this industry, but not enough to give me any significant advantage; perhaps just enoug...

This may be another one of those topics that I know least about - the impact of the Web on the use of print media in real estate. However, I'd love to get a better understanding from people that know a good deal about the use of magazines, newspaper ads, and other print media for advertising home...

At NAR this week a very nice realtor explained to me how many mispelled words she published to gain a competitive advantage in search - it was an impressive array of analysis and effort. It always amazes me how far someone will go to game the system to beat the competitor - who can blame them - t...

I've started to see a pattern - the real estate industry is very data-centric; this is to say that most conversations and activities in real estate are based on information - lots of it, and very discrete in nature. For example, when helping a buyer, data elements such as price, number of bedroom...

In a separate thread (Open MLS for the Public but still No Complete MLS for Brokers) over on Mitchell Hall's AR blog, I saw a couple of comments that led to a comment that led to this post. Make sure you read the entire post and comments - it got me thinking."Selling a home is not an easy task. M...

We live in a traffic-centric world populated by very intelligent people that blindly assume traffic is the answer to everything and traffic metrics are the only thing we should worry about when measuring our online marketing strategies. This is a delusional attitude and lots of business people su...

In case you missed it, there was a good debate ongoing in the numerous comments of a recent blog post by Mary McKnight. The debate closed in on a basic question - Is there more than one class of index in Google?And if so, if you have a larger percentage of pages in the "secondary index", would it...