|
|
| |
ben gromicko: Step 4 to Marketing Success in 23 Minutes
- 09/17/10 10:38 AM
Step 4: Communicating Using Your Website
Since you will not have an opportunity to sell your inspection services face-to-face, it is important that your website be capable of doing your selling for you. To a potential client, your website is your way of communicating who you are and what you do (your niche service).
As a home inspector, you might work on some of the most expensive real estate in the world, but no home is as valuable, per square foot, as your own inspection website’s homepage. The right homepage can generate you many thousands of dollars … (0 comments)
|
ben gromicko: Step 3 to Marketing Success in 23 Minutes
- 09/17/10 10:37 AM
Step 3: Understanding What Your Clients Need
Potential clients search for particular businesses and services because they have certain needs and desires. A business must effectively communicate to prospective clients when they come searching or they’ll completely miss those opportunities to serve.
Walk a Mile in Your Clients’ Shoes
Effectively communicating to prospective clients requires offering what they need to buy, not what you want to sell them. Stick your feet in your clients’ shoes. Look at what your business is offering from the perspective of your clients – through their eyes, their needs … (0 comments)
|
ben gromicko: Step 2 to Marketing Success in 23 Minutes
- 09/17/10 10:31 AM
Step 2: Developing Your Niche Service
Let’s work on your niche service. Your niche service is the uniquely characterized service you offer to your target market in which exists your ideal clients. Think about developing your niche service and communicating that to clients who are looking for that service.
Matchmaker
The idea is to match your ideal clients (Step 1) with your niche service (Step 2), and it starts with what’s on the menu.
You’re the Chef
Restaurants are very good at developing and offering a niche service.
Think about all … (0 comments)
|
ben gromicko: 4 Steps to Marketing Success in 23 Minutes
- 09/17/10 10:26 AM
4 Steps to Marketing Success in 23 Minutes
It should take you about 23 minutes to read this entire article. If you invest just 23 minutes, and read every word, you will receive a great return on your investment. That’s our promise.
Introduction
Success requires continual evaluation and improvement of every aspect of a business, including marketing. Let’s go over the following 4 steps and think about your business practices related to marketing, including:
· Step 1: Identifying your clients;
· Step 2: Developing your niche service;
· Step 3: Understanding what your … (0 comments)
|
|
|
|
|
|
|
|
Step 4: Communicating Using Your Website
;)
;)
