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internachi: Step 4 to Marketing Success in 23 Minutes
- 09/17/10 10:38 AM
Step 4: Communicating Using Your Website
Since you will not have an opportunity to sell your inspection services face-to-face, it is important that your website be capable of doing your selling for you. To a potential client, your website is your way of communicating who you are and what you do (your niche service).
As a home inspector, you might work on some of the most expensive real estate in the world, but no home is as valuable, per square foot, as your own inspection website’s homepage. The right homepage can generate you many thousands of dollars … (0 comments)
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internachi: Step 3 to Marketing Success in 23 Minutes
- 09/17/10 10:37 AM
Step 3: Understanding What Your Clients Need
Potential clients search for particular businesses and services because they have certain needs and desires. A business must effectively communicate to prospective clients when they come searching or they’ll completely miss those opportunities to serve.
Walk a Mile in Your Clients’ Shoes
Effectively communicating to prospective clients requires offering what they need to buy, not what you want to sell them. Stick your feet in your clients’ shoes. Look at what your business is offering from the perspective of your clients – through their eyes, their needs … (0 comments)
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internachi: Step 2 to Marketing Success in 23 Minutes
- 09/17/10 10:31 AM
Step 2: Developing Your Niche Service
Let’s work on your niche service. Your niche service is the uniquely characterized service you offer to your target market in which exists your ideal clients. Think about developing your niche service and communicating that to clients who are looking for that service.
Matchmaker
The idea is to match your ideal clients (Step 1) with your niche service (Step 2), and it starts with what’s on the menu.
You’re the Chef
Restaurants are very good at developing and offering a niche service.
Think about all … (0 comments)
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internachi: 4 Steps to Marketing Success in 23 Minutes
- 09/17/10 10:26 AM
4 Steps to Marketing Success in 23 Minutes
It should take you about 23 minutes to read this entire article. If you invest just 23 minutes, and read every word, you will receive a great return on your investment. That’s our promise.
Introduction
Success requires continual evaluation and improvement of every aspect of a business, including marketing. Let’s go over the following 4 steps and think about your business practices related to marketing, including:
· Step 1: Identifying your clients;
· Step 2: Developing your niche service;
· Step 3: Understanding what your … (0 comments)
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internachi: How Agents Can Reduce Their Liability with Regard to Home Inspections
- 12/27/09 06:01 PM
How Agents Can Limit Their Liability with Regard to Home Inspections In a world where litigation is the preferred method of resolving even the most minor conflicts, it should come as no surprise to real estate agents that they are increasingly finding themselves named as defendants in lawsuits wherein purchasers of residential real estate are claiming damages as the result of the alleged fraud and/or negligence of one or more of the participants in the transaction. Aggrieved purchasers of residential real estate are operating in a target-rich environment and have a remarkable array of potentially responsible parties from which to … (2 comments)
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internachi: The Introduction to a Home Maintenance Book That You Can Provide to Your Client
- 12/27/09 05:04 PM
This is the introduction to a home maintenance book that you can provide to your client
INTRODUCTION
Nice house!
Now it is time to keep it that way.
Just like the engine of an automobile, your house works as a system of independent parts. Every part has an impact to the operation of many other parts. A typical home has over 10,000 parts. What happens when all the parts work together in the most desirable, optimal way? You are rewarded with a house that is durable, comfortable, healthy and energy-efficient.
And you can make it happen in just … (0 comments)
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internachi: Chinese Drywall: Fundamentals for Home Inspections
- 12/27/09 04:21 PM
Amidst a wave of Chinese import scares, ranging from toxic toys to tainted pet food, reports of contaminated drywall from that country have been popping up across the American Southeast. Chinese companies use unrefined “fly ash,” a coal residue found in smokestacks in coal-fired power plants in their manufacturing process. Fly ash contains strontium sulfide, a toxic substance commonly found in fireworks. In hot and wet environments, this substance can off-gas into hydrogen sulfide, carbon disulfide, and carbonyl sulfide and contaminate a home’s air supply.
The bulk of these incidents have been reported in Florida and other southern states, … (2 comments)
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Step 4: Communicating Using Your Website
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