realtor auctions: Do you love your MOMS?
- 03/31/11 06:27 AM
"Of course I love my Mom", you say. "Do I have more than one?" You may not even have ONE. I'm talking about your Multiple Offer Management System. There's been alot of discussion lately about how to deal with multiple offer situations and "highest and best" offers. Do you have a system in place to deal with multiple offers that is to the best advantage of your client, be they a Seller or a Buyer? As a Listing Agent, how do you assure the Seller that they indeed are getting the highest and best offer? As a Buyer's Agent, is there a … (8 comments)
As a homeowner, you probably are under the impression that auctions are only available for foreclosures and bank owned properties. Maybe you're one of those "out of the box" thinkers and went so far as to call a few auctioneers about selling your home. You probably hung up pretty quickly though when they told you how much they charge. Perhaps you've thought to yourself, "I like the idea of an auction, but auctioneers are so expensive. I wonder if a Realtor® could sell my home via an auction?" Have you ever considered the best of both worlds?
Here's what you … (8 comments)
realtor auctions: Auction Myths vs Realities
- 02/01/11 02:47 AM
There are a lot of myths out there concerning real estate auctions. Many believe you must be a licensed Auctioneer in order to hold an online auction. In 47 states, you do not need an auctioneer's license to hold an online auction of your listing(s). As long as the property is listed for sale with a licensed Real Estate Broker, you can hold your own online auction. Let's dispel a few more myths while we're at it... Myth - Auctions are only for distressed properties Reality - Auctions work best whenever two or more parties are interested in a property, … (2 comments)
realtor auctions: That Reminds Me of a Seinfeld Episode
- 01/14/11 03:17 AM
Not a day goes by without something reminding me of a Seinfeld episode. What a great brand they built with that show. Dozens of "Seinfeldisms" have made their way into our daily conversations: "Yada Yada Yada", "Not that there's anything wrong with that", "Double-dip" come to mind. How can we build our own brands to be at the forefront of our client's minds? Do your clients immediately spout out your name when someone asks them if they know any good real estate agents? Are they "Raving Fans"? Every day, we've got to knock their socks off. I don't mean just offering exemplary … (3 comments)
realtor auctions: Is That a Threat? No, It's a Promise.
- 01/13/11 02:18 AM
I keep hearing stories from all over the country about how stale REO listings suddenly sell when pulled from the Listing Agent for auction. Interesting how just the "threat" of an auction is enough to get someone off the fence. The vast majority of us are still in a Buyer's market, and will be for the foreseeable future. Buyers know that they need not act quickly on a listing, so they don't. But when confronted with the possibility that the property is going to auction, they fear losing it, and make an offer before the auction takes place. What a great … (0 comments)
realtor auctions: What an Asset Manager REALLY wants is...
- 01/12/11 02:29 AM
"Don't bother me. Just get me contracts." Let's face it, Asset Managers at virtually every bank that has ever closed a mortgage are buried in REO's. They are just as frustrated as you are by the entire process. An idea was introduced to me some time ago that has made a big difference in how I look at the world and others. "People do the best they can with what they've got." When you embrace this idea, you come from a place that is looking for a solution, not a fight. Now you're ready to get things done. To look at this … (1 comments)
realtor auctions: The Shotgun vs The Sniper
- 01/11/11 03:27 AM
The auctioneer has a shotgun, the Realtor, a sniper rifle. When it comes to effective marketing, the sniper wins every time. Are you tired of REO managers handing over your listings to an auctioneer, and cutting your commission? The perception is that the auctioneer does a better job of marketing and selling those properties than a Realtor does. The reality is that the auction method is what gets the property sold, not the auctioneer. A Realtor with local market expertise can out market (with the help of his trusty sniper rifle) an auctioneer (and his shotgun) every time. Don't tell me that a billboard … (2 comments)
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