internet: Does it make sense to market real estate to Latinos/Hispanics online? - 09/12/08 11:31 AM
Recently I have been having fun with video, but I decided to include some of my notes for those people that are in their office and prefer NOT to have my voice blaring through their speakers. I understand, I dont exactly have a radio voice, but if you have five minutes you should definitely watch the video below.
The Hispanic Market
Over 45 million people Approaching 1 trillion (this is a ridiculous amount of zeros, try $1,000,000,000,000) Hispanic Home Ownership
Just under 50% (hit a high of 50.1% in early 2007) Projected to be 40% of first time home buyers over … (19 comments)

internet: The New Rules of Marketing & PR - 11/04/07 05:15 AM
I just finished reading an incredible book called The New Rules of Marketing & PR. The book is a totally fresh perspective on using news releases, blogs, podcasting, vlogs, viral marketing and online media to reach buyers directly. After reading this book I feel supercharged and full of new ideas about "getting the word out". One of the coolest things about these new rules of marketing is that they create transparency. If you have something that creates value, your clients can see it. Even-though I have been in the marketing and advertising field for several years I admit that I am … (4 comments)


Brian Requarth

Santa Rosa, CA

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