how to write ads: The Master of Marketing Is Back...Maybe
- 04/05/17 07:13 PM
Bill Cherry "When a man puts on this authentic French farmer's shirt he may very well find that his hands look bigger....Is that woman over there giving him the eye and nodding toward the haystack? Yes, and he knows what to do" - John Peterman
In the mid-1990's John Peterman found a horsman's duster in England that he thought would sell like hotcakes in the U.S. He bought a zillion of them, and ran a teeny ad in The New Yorker that had a drawing of the shirt, and that copy below it. He quickly sold out. … (0 comments)
how to write ads: MY VERY FAVORITE AD
- 10/29/13 11:20 PM
This ad does everything it's supposed to, and it does it very well. It is directed to and appeals to the specific market whose members it wants to attract It has a great concept, headline and copy It has the perfect graphics The type faces are of a point size that almost anyone can read the body of the ad without glasses (Enormously important in any ad) Real estate people rarely properly address their ads, and the copy is often nothing more than a list of specifics, and then they throw in their own picture. By then, everything is so … (5 comments)
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