internet billing: Are you falling for negative option billing?
- 07/09/15 02:09 PM
Do you remember Colombia House’s offer of eight compact discs (or 12 records or tapes) for a penny? If you’re 30 years or older, you probably do, since their perforated sign-up cards seemed to adorn the middle of every magazine for a couple of decades. And most of us probably signed up for their offers at least once. At their high point around 1991, bolstered by the release of music CD’s, they had reached 10 million members, or just shy of 4% of the U.S. population! Looking to cash in on Colombia House’s ultra-successful business model, BMG, or the BMG Music (2 comments)