marketing: To get the extended warranty or not, that is the question. - 07/09/15 02:13 PM
Many retailers now offer extended service plans or warranties for an additional cost, covering you in the event that your laptop or phone or major appliances goes kaput sooner or later. But is it worth the extra cost? Statistically, the answer is probably “no” for most items. "From a purely economic standpoint,” says Rajiv Sinha, marketing professor at Arizona State University, “It usually doesn't make sense to buy an extended warranty." But there are times and circumstances where you may feel better protecting your big purchases. So today we’ll share 30 tips, facts, and pointers on the cost of that additional service plan:1.     Selling extended … (0 comments)

marketing: Loan officers: 10 ways to adjust your business as interest rates rise. - 07/16/13 11:25 PM
Last week bore tough news for the financial markets, with interest rates quickly following suit.  We all feel a little panic when that happens but it's the perfect time to reassess your marketing strategy and change with the times.  With a smart business plan and a lot of hustle, you can actually turn this challenge into an opportunity, separating yourself from the competition and expanding your sales base.  Here are 10 ways to do that:    1. Purchase loans.  When interest rates rise, it’s an ideal time to shift your focus to purchase loans, not refinances.  Always keep a good balance … (0 comments)

 
Jeff Sipes, Blue Water Credit (Blue Water Credit)

Jeff Sipes

Blue Water Credit

Roseville, CA

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Blue Water Credit

Address: 300 Harding Blvd. Ste 205, Roseville, CA, 95678

Office: (916) 315-9190

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