home sales: Time to pack up your eccentricities, your passions, and your personality! - 02/06/11 04:42 PM
Is it time to dig into your stores of the bland, boring, generic, or dull decorative items?
Yes, if you are merchandising your property for sale, it is time to make the old switcheroo!!
When buyers view your property, they are interested in the actual “bones” of your home. They are not going to be seeking financing based on all of your belongings coming with the property. They are not there to buy your “stuff”.
Buyers are also limited on time and excess imagination. I mention buyers being limited on their visualization skills because the buying process can be hectic and … (9 comments)

home sales: Do you tend to put your cart before your horse? - 01/13/11 08:19 AM
Or are you quick to realize that more efficiency comes from doing it the other way around?
Do you pull on a door that is sporting loud signage stating “Push”?
Do you walk backwards downhill?
Do you paint expansive walls with a brush rather than a roller?
And my favourite, do you choose to drive a nail into a stud by hand when there is a perfectly good hammer sitting right in front of you?

No, we don’t do any of these things.
Humans logically assess situations and choose the path of least resistance.
We look for options that … (7 comments)

home sales: Home Stagers Dig Deeper into the Concept of De-cluttering before Listing for Sale - 01/12/11 07:47 AM
It is no mystery that a de-cluttered property shows much better than a cluttered one.
Where the mystery lies is inside of each unique individual’s personal definition of clutter.
And, here is where the line gets severely blurred.
Most of us define clutter as scattered piles of miscellaneous “things”.  And, the majority of us see clutter as mostly small items.
When we hear the word “clutter” we think of the following: Excess ornaments, too much framed artwork on walls and surfaces, piles of laundry, stacks of paperwork, toys, office/stationary items, boxes, bags, shoes, tools, over-stuffed cupboards/drawers/closets, etc.
And, these are … (2 comments)

home sales: Vacant Condos Can be a Tough Sell - 01/10/11 05:59 PM
Professionally Educated Home Stagers are trained to delve into the psyche of the buyer, how to identify specific target-markets for each unique property, and know how to tweak the presentation of each individual property for optimal results.
Let’s think of all the assorted reasons a buyer would be looking to purchase a condo.
Downsizing due to age and diminishing ability to maintain a larger property.
Downsizing due to unexpected financial hardship or changes in finances.
Mandatory life circumstance relocation, only to find geographical lack of listed properties.
Marital changes translating into smaller family unit.
Affordability and/or Credit … (9 comments)

home sales: What did YOU Love about your home when you were inspired to make an offer to purchase it? - 12/08/10 06:25 AM
Let's face it, whether it is a hot-tub, a pool, a jetted soaker-tub in the master en-suite, or fire-place, it took our breath away when we bought the home, but, now, the novelty has worn off.
When we originally viewed the property during our home-search, these features often make the home stand out above the competition. This is because the idea of them is nice, and the visualization that they create for buyers is fantastic.
But, because humans lead such busy lives these days, finding the time to enjoy these features dwindles over the years. So, these features get lost or … (0 comments)

home sales: Here's a Fun Game! My "Duffle Bag Prescription"... - 11/21/10 08:54 AM
A Professional Home Stager is invested in ensuring that the ground-work they do with a seller HELPS the Realtors® to experience nothing but a seamless process with their client.
If this is not a paramount goal in the Home Stager's mind, they are in the wrong profession. A Home Stager will NOT succeed in their business unless they are working towards success for everyone involved in a listing/selling process.
All Realtors® know how horrible it feels to walk into a property to show it to an eager buyer, only to find that the owners have left it in a terrible state … (9 comments)

home sales: A mandatory, but over-looked, key to Selling a Property Successfully! - 11/20/10 04:57 PM
A mandatory, but over-looked, key to Selling a Property Successfully!
It is not your "home" anymore, so a shift in mentality is in order.
Perhaps the most difficult, yet necessary, adjustments to make when selling your "home" is letting go of all emotional attachments.
"Home IS where the heart is"! This will never be a false statement. "Home" is where many of your fond and/or less-than-favourable memories are created. Maybe you have raised children there, had grand-children over for festivities, accomplished great things during your time there, or have experienced great loss whilst living there.
No matter how you cut it, … (9 comments)

home sales: No, not just anyone can be a Home Stager!!!! - 11/12/10 05:12 PM
The world of Home Staging includes many "out-of-the-box" concepts, or abstract ideas.
Home Staging is not solely about preparing a property for sale, and does not strictly deal with pretty presentation.
There is so much more to this profession than most people realize. And, this is precisely why successful Professional Home Stagers are the ones who have had extensive relevant education, training, and experience. Successful Home Stagers are also talented, are incredibly intuitive, and follow the Real Estate Market very closely.
I have heard many Interior Decorators/Designers say that they could do a Home Staging job "any day".
This is so … (14 comments)

home sales: I would greatly appreciate some feedback and/or opinions on the new Home Staging Tool I have just officially launched.... - 10/22/10 04:01 PM
I LOVE Active Rain, and I certainly value the ability to throw ideas out to an amazingly qualified and professional crowd.
My question is this: Do you see value in my new Home Staging Service outlined below? Do you view this as a tool that would be valuable to Realtors(R) and Home Sellers? I would love to hear what you think. NO HOLDS BARRED!!! Thank you in advance!
E-Home Staging
 Brought to you by Edmonton's Leading Canadian Certified Staging Professional!
Premiere Service of its Kind in Alberta!
Real Estate Sales.......You have heard all of the buzz words such as; Neutralize, … (11 comments)

home sales: It’s Official! Every single household in the WORLD can now obtain our UNPARALLELED Home Staging Services for Success/Sale!! - 10/22/10 09:41 AM
This is going to be the most valuable new tool in the Real Estate Industry!!
How does one Home Staging Professional based in Edmonton, Alberta, Canada provide services to anyone in the WORLD, you ask?
How does this end up saving the client 75% of their TIME, and 44% of their MONEY?
I knew you were asking.
I will tell you.
Brought to you by Edmonton, Alberta's Leading Canadian Certified Staging Professional, Rhonda Wilson, CCSPTM, owner of Revealing Assets - Home Staging and Decluttering Services.
What is E-Home Staging?
The "E-Home Staging Package" is an exact mirror service … (3 comments)

home sales: The Proverbial “Doily” Must Die!!!!! - 09/22/10 08:52 AM
Ahhhhh, Doilies....the memories.
You are a blatant liar if you claim that you have never had a doily in your possession.
You are an even bigger liar if you claim that you have never seen a doily.

Now, don't get me wrong right off the hop, here, okay?
You are more than entitled to possess a fondness of doilies due to the desire to memorialize a loved one, or for any reason at all. And, heck, you are also certainly welcome to have some doilies either on display in the home you are living in, or in storage for similar … (7 comments)

home sales: Just Say NO to Febreeze! - 09/16/10 05:49 PM
Okay, I know I keep harping on the importance of not scenting our homes with chemical-based fragrances and room "deodorizers",  but I have witnessed yet another potential sale go south due to a buyer's violent allergic reaction.
Oh, yes, and I LOVE the commercial with the Realtor® who is dancing around with the bottle of Febreeze, exclaiming, "I use this in every client's home!"
Have you been anywhere public in society lately?
Have you seen the signs posted everywhere that warn us of existing "scent-sensitivities" and ask us to refrain from wearing perfumes and deodorants?
More and more people out … (21 comments)

home sales: Now is the time to bring your best game! - 07/06/10 06:36 PM
So, we have all heard the big news by now.
It was announced last night on the news that there are officially over 9400 listings on the Edmonton area Market as we speak.
Sales have also slowed to a halt for the time being.
That being said, now is the time to pay very close attention to your competition if you have a property on the market.
The goal is to stand out above your competition with your pricing AND your product presentation.
Now, more than ever, attaining the services of a Professional Home Stager to assist you in the preparation of your … (2 comments)

home sales: It doesn't matter how much you shine up a turd...... - 06/26/10 01:42 PM
.....it is still just a turd.
Pardon my use of politically incorrect slang here. But, there really is not a more polite or eloquent way to put it.
As a Professional Home Stager, way too often, I enter a relationship with clients (either the homeowner or the REALTOR(R)), where the clients possess very backwards understandings of the true aim of Home Staging. This is not the fault of anyone in particular. It is strictly due to a general lack of education.
Many people assume that Home Staging is based on optical illusions, trickery, or effectively masking or hiding insufficiencies, decrepitness, or … (3 comments)

home sales: Location, Type of Dwelling, Product, and Price - 05/30/10 07:27 AM
Yes, when selling your property, this is the ultimate set of criteria buyers are looking to satisfy when performing their search.
They will automatically gravitate to their desired geographic area(s), and then refine the search by only looking at the Dwelling type.
The above two criteria sets are completely beyond your (the seller) control. You cannot simply pick up your property and drop it into a more popular area, and you cannot convert your condo into a bungalow.
You, the seller, do, however, have all the control in the world over the last two sets of criteria. And, because the buyer … (0 comments)

home sales: The Sale of Shoe-Racks should be Out-lawed... - 05/29/10 01:34 PM
As a Home Stager, I am shocked at how many of my clients have one or both of their entry-ways adorned with lovely, open-air shoe-racks.
I will never stop harping on the fact that the most important "impact area" in a property is that point where they step through the entry-way.
We need to be so mindful of how that entire entry-way scene hits the buyer's five senses. Yes, this includes their sense of smell.
I will tell you what these free-standing, out-in-the-open shoe-racks immediately tells a buyer:
1. Oh great, this property is seriously lacking storage. Where am I going … (4 comments)

home sales: Would removing that crazy wall-paper make a world of difference? - 01/25/10 07:18 AM
I am confident that we have ALL come across this dilemma at some point in our Real Estate dealings. The property you are about to list has awesome bones! The location is great and the client is going to approve a greatly attractive price point. Heck, your client has even eliminated all of the clutter and excess furniture in the home. They even understood how important it was to depersonalize as much as possible to appeal to more buyers and create less distraction during viewings and in photos.
This is your ideal client. And, to even go a step further, they … (4 comments)

home sales: To Stage or Not To Stage the Vacant Properties - 12/29/09 03:19 AM
This is an on-going debate for which we see great arguments on both sides of the coin.
We, of course, are passionately in favor of Professionally Staging Vacant properties. And, no, we are not just saying this because we are Professional Home Stagers. We are saying this based on market research and/or examining behavioural tendancies of home-buyers. This may sound like something from the National Geographic channel...."we like to observe the creatures in their natural habitats". Funny.
The fact is that the majority of humans are very visually driven. Decision-making for most people is based on real, tangible characteristics. These are … (2 comments)

home sales: Dogs.....man's best friends? Maybe, but..... - 12/22/09 03:39 PM
Okay, I have to start off by saying that I have not only owned dogs (and other pets) my entire life, but I also firmly believe that animals end up being the most loyal of companions throughout life. Provided pets are adequately cared for, loved, regularly exercised, fed, and kept warm, I am a strong advocate for people having them.
But, there is a time and place for an animal to be present. And, when you are trying to sell a home, this is not an optimal time. This is a delicate subject that is not being communicated to sellers. This is … (6 comments)

home sales: Who Has Time to Attend/Host Their Open-Houses These Days? - 12/15/09 03:59 PM
I have recently had a few Realtors(R) confide in me, saying they are fully aware of the vast benefits of holding open-houses for their clients' properties. But the common frustration that I am seeing, in Realtors(R), is that they work so hard on their listings in all other ways, that there is just no time or energy left for an upbeat, successful open-house.
I don't have to convince anyone of the reasons that open-houses still prove to be very effective marketing tools. This is, of course, as long as the event is sufficiently marketed far enough ahead of time. Also, just as important, is … (4 comments)

Rhonda Wilson (Revealing Assets - Home Staging Services)

Rhonda Wilson

Edmonton, AB

More about me…

Revealing Assets - Home Staging Services

Address: 10920-124 Street, Edmonton, AB, T5M0H5

Office: (780) 913-5589

Mobile: (780) 913-5589

Revealing Assets has been Staging properties of all types/sizes in Edmonton, Alberta and surrounding areas since 2009 with a consistent track record of success. Professional Home Staging is an absolutely invaluable tool that, statistically, yields between 298%-500% ROI (return on investment). When providing Home Staging services to our clients (home-sellers, REALTORS, Real Estate Investors/Flippers, Builders), it is our undying goal to do everything within our power to help get their property SOLD in the shortest time-frame possible for the largest amount of money possible. Here, in our ActiveRain Blog, you will find Home Staging Tips and some crazy stories. Enjoy and thank you for stopping by!




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