home stager: 2011...The Year of the “Instant Gratification Buyer” - 01/15/11 05:02 PM
Over the past few years, we have seen a rising trend of buyers seeking out the “Move-in-Ready” properties. This is largely due to the fact that people are becoming more and more time-deprived. But, also, due to large amounts of inventory on the market at all times, buyers can simply be a lot more selective.
I have, however, come to a conclusion regarding the evolution of buyers, and have been witnessing a new, and growing, group of buyers for this coming year.
A new breed, if you will.
Throughout my daily work as a Professional Home Stager, I am in constant … (8 comments)

home stager: Do you tend to put your cart before your horse? - 01/13/11 08:19 AM
Or are you quick to realize that more efficiency comes from doing it the other way around?
Do you pull on a door that is sporting loud signage stating “Push”?
Do you walk backwards downhill?
Do you paint expansive walls with a brush rather than a roller?
And my favourite, do you choose to drive a nail into a stud by hand when there is a perfectly good hammer sitting right in front of you?

No, we don’t do any of these things.
Why?
Humans logically assess situations and choose the path of least resistance.
We look for options that … (7 comments)

home stager: Vacant Condos Can be a Tough Sell - 01/10/11 05:59 PM
 
Professionally Educated Home Stagers are trained to delve into the psyche of the buyer, how to identify specific target-markets for each unique property, and know how to tweak the presentation of each individual property for optimal results.
Let’s think of all the assorted reasons a buyer would be looking to purchase a condo.
      
Downsizing due to age and diminishing ability to maintain a larger property.
Downsizing due to unexpected financial hardship or changes in finances.
Mandatory life circumstance relocation, only to find geographical lack of listed properties.
Marital changes translating into smaller family unit.
Affordability and/or Credit … (9 comments)

home stager: Why can we not all just get along and complement one another? - 12/08/10 01:28 PM
I will start by saying that this post will certainly not apply to the majority of Realtors®.
I am inspired to write a blog post once I witness a certain troubling situation more than three times out in the Real Estate field. The post you are about to read chronicles (briefly) a situation I have run into now for the fourth time.
I am a Certified Staging Professional. I have taken extensive training, received accreditation from two different institutions, have over 10 years of experience Staging homes for clients, and own and run a full-time business that specializes in Home Staging. I … (43 comments)

home stager: What did YOU Love about your home when you were inspired to make an offer to purchase it? - 12/08/10 06:25 AM
Let's face it, whether it is a hot-tub, a pool, a jetted soaker-tub in the master en-suite, or fire-place, it took our breath away when we bought the home, but, now, the novelty has worn off.
When we originally viewed the property during our home-search, these features often make the home stand out above the competition. This is because the idea of them is nice, and the visualization that they create for buyers is fantastic.
But, because humans lead such busy lives these days, finding the time to enjoy these features dwindles over the years. So, these features get lost or … (0 comments)

home stager: No, not just anyone can be a Home Stager!!!! - 11/12/10 05:12 PM
The world of Home Staging includes many "out-of-the-box" concepts, or abstract ideas.
Home Staging is not solely about preparing a property for sale, and does not strictly deal with pretty presentation.
There is so much more to this profession than most people realize. And, this is precisely why successful Professional Home Stagers are the ones who have had extensive relevant education, training, and experience. Successful Home Stagers are also talented, are incredibly intuitive, and follow the Real Estate Market very closely.
I have heard many Interior Decorators/Designers say that they could do a Home Staging job "any day".
This is so … (14 comments)

home stager: Why are most Realtors® so reluctant to utilize such a readily available tool and increase their income by at least 10%? - 11/11/10 03:11 PM
It simply baffles me.
There "IT" is, much like a gleaming gemstone, sitting right in front of Realtors®, yet most of you turn your back, and adopt an attitude of "If it isn't broken, don't fix it".
It is "broken" if you are making less than your full potential!
This is much like continuing to attempt to force a nail into a stud by hand, when there is a perfectly good hammer within reach.
Must I provide you with more blunt comparisons?
(3 comments)

home stager: Forget Home Staging! Get Back to Basics First! - 09/30/10 05:49 PM
"I tried to explain to him that you can hang tinsel on a pile of feces, but it still is not pretty."
I have written many posts regarding the importance of Home Staging in ANY market.
And, yes, presentation is still paramount! It always will be.
But, this post is solely focused on the fact that cleanliness of a listing property is MANDATORY!
I received a call from a Realtor® asking me to meet him at a listing of his that has been sitting on the market for 90 days.
Now, bear with me. I know in the U.S., 90 days … (8 comments)

home stager: We Prove, once again, that Professional Home Staging yields Success! - 07/15/10 06:04 PM
So, the Edmonton Real Estate Board has released statistics for the end of June, and "Days on Market" were up to 47.
I just wanted to share another success story as I believe that the timing is right.
There are still many sceptics out there who don't believe in the importance of Home Staging.
Yet, it was shown that in 2009, 98% of buyers completed their entire search for their new home on the internet. What does that tell us? It tells us that photos are exactly what is attracting the buyers (or not attracting them).
Of course, the buyer will … (0 comments)

home stager: Now is the time to bring your best game! - 07/06/10 06:36 PM
So, we have all heard the big news by now.
It was announced last night on the news that there are officially over 9400 listings on the Edmonton area Market as we speak.
Sales have also slowed to a halt for the time being.
That being said, now is the time to pay very close attention to your competition if you have a property on the market.
The goal is to stand out above your competition with your pricing AND your product presentation.
Now, more than ever, attaining the services of a Professional Home Stager to assist you in the preparation of your … (2 comments)

home stager: Humans are Spatially Challenged by nature - 07/01/10 04:50 PM
Today's home buyers lead busy, hectic lifestyles.
Today's home buyers, for the most part, will RUN from any property that leaves them with the impression that any sort of "Work" is needed in order to move right in.
"Work" is a dirty word to today's home buyer. They are seeking a "Move-in Ready" property, and are more than willing to pay more for one.
When I refer to the word, "work", I am not only referring to maintenance or upgrades. This issue can trickle down, right back to the beginning of the marketing of the property. How is the property being presented? … (3 comments)

home stager: It doesn't matter how much you shine up a turd...... - 06/26/10 01:42 PM
.....it is still just a turd.
Pardon my use of politically incorrect slang here. But, there really is not a more polite or eloquent way to put it.
As a Professional Home Stager, way too often, I enter a relationship with clients (either the homeowner or the REALTOR(R)), where the clients possess very backwards understandings of the true aim of Home Staging. This is not the fault of anyone in particular. It is strictly due to a general lack of education.
Many people assume that Home Staging is based on optical illusions, trickery, or effectively masking or hiding insufficiencies, decrepitness, or … (3 comments)

home stager: The Sale of Shoe-Racks should be Out-lawed... - 05/29/10 01:34 PM
As a Home Stager, I am shocked at how many of my clients have one or both of their entry-ways adorned with lovely, open-air shoe-racks.
I will never stop harping on the fact that the most important "impact area" in a property is that point where they step through the entry-way.
We need to be so mindful of how that entire entry-way scene hits the buyer's five senses. Yes, this includes their sense of smell.
I will tell you what these free-standing, out-in-the-open shoe-racks immediately tells a buyer:
1. Oh great, this property is seriously lacking storage. Where am I going … (4 comments)

home stager: Buyer Beware! Yet another sad story to learn from - 03/08/10 08:27 AM
I am a Certified Staging Professional, CSP(TM), and the quality of my workmanship and the level of impact it makes are incredibly important to me. Why wouldn't I put the very best of my creativity, resourcefulness, and expertise into all projects I complete. As a Home Stager, I would be out-to-lunch if I didn't strive to provide my clients (sellers and the Realtor(R)) with my best. After all, if I do a lousy job of Staging a property, it will continue to sit on the market and continue to drain everyone's pocket-books.
Wouldn't that be a great way to make a … (0 comments)

home stager: Would removing that crazy wall-paper make a world of difference? - 01/25/10 07:18 AM
I am confident that we have ALL come across this dilemma at some point in our Real Estate dealings. The property you are about to list has awesome bones! The location is great and the client is going to approve a greatly attractive price point. Heck, your client has even eliminated all of the clutter and excess furniture in the home. They even understood how important it was to depersonalize as much as possible to appeal to more buyers and create less distraction during viewings and in photos.
This is your ideal client. And, to even go a step further, they … (4 comments)

home stager: I would Love some feedback and/or input from Realtors(R) - 01/09/10 02:52 PM
As a Professional Home Stager, I find that I can only do so much for my clients to help them sell their home. I do very well at tranforming their home into a neutral, but welcoming and cozy property that should attract maximum attention from buyers. I am also quite talented when it comes to educating the client on what the buyer NEEDS to see in a prospective new home. I also end up providing them with beautiful photographs showcasing their home in the best light possible, and encourage them to use those photos in all of their marketing materials.
All … (15 comments)

 
Rhonda Wilson (Revealing Assets - Home Staging Services)

Rhonda Wilson

Edmonton, AB

More about me…

Revealing Assets - Home Staging Services

Address: 10920-124 Street, Edmonton, AB, T5M0H5

Office: (780) 913-5589

Mobile: (780) 913-5589

Email Me

Revealing Assets has been Staging properties of all types/sizes in Edmonton, Alberta and surrounding areas since 2009 with a consistent track record of success. Professional Home Staging is an absolutely invaluable tool that, statistically, yields between 298%-500% ROI (return on investment). When providing Home Staging services to our clients (home-sellers, REALTORS, Real Estate Investors/Flippers, Builders), it is our undying goal to do everything within our power to help get their property SOLD in the shortest time-frame possible for the largest amount of money possible. Here, in our ActiveRain Blog, you will find Home Staging Tips and some crazy stories. Enjoy and thank you for stopping by!


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