home staging: “Thanks, but please tell Mr. Potential Buyer to go suck rocks!”
- 01/30/11 07:42 AM
WHOA, HORSEY!! This blog post discusses the seller’s knee-jerk reflex when it comes to “low-ball” offers on their properties. The first thing I will point out is that I am a Home Stager, so pricing, negotiating, or any part of the sales process is simply not within the scope of my profession. This HAS to be left up to the Professionals. The reason I am writing this is that I run into the following situation all the time. Most recently, I had a client for whom I had provided Staging services, e-mail me just yesterday. Their vacant century-character-home here in Edmonton, … (17 comments)
home staging: Do you tend to put your cart before your horse?
- 01/13/11 08:19 AM
Or are you quick to realize that more efficiency comes from doing it the other way around? Do you pull on a door that is sporting loud signage stating “Push”? Do you walk backwards downhill? Do you paint expansive walls with a brush rather than a roller? And my favourite, do you choose to drive a nail into a stud by hand when there is a perfectly good hammer sitting right in front of you?
No, we don’t do any of these things. Why? Humans logically assess situations and choose the path of least resistance. We look for options that … (7 comments)
home staging: Why can we not all just get along and complement one another?
- 12/08/10 01:28 PM
I will start by saying that this post will certainly not apply to the majority of Realtors®. I am inspired to write a blog post once I witness a certain troubling situation more than three times out in the Real Estate field. The post you are about to read chronicles (briefly) a situation I have run into now for the fourth time. I am a Certified Staging Professional. I have taken extensive training, received accreditation from two different institutions, have over 10 years of experience Staging homes for clients, and own and run a full-time business that specializes in Home Staging. I … (43 comments)
home staging: Here's a Fun Game! My "Duffle Bag Prescription"...
- 11/21/10 08:54 AM
A Professional Home Stager is invested in ensuring that the ground-work they do with a seller HELPS the Realtors® to experience nothing but a seamless process with their client. If this is not a paramount goal in the Home Stager's mind, they are in the wrong profession. A Home Stager will NOT succeed in their business unless they are working towards success for everyone involved in a listing/selling process. All Realtors® know how horrible it feels to walk into a property to show it to an eager buyer, only to find that the owners have left it in a terrible state … (9 comments)
home staging: How do they come up with all of these Home Staging Statistics anyway?
- 11/20/10 06:55 PM
I have Realtors®, home-sellers, and potential clients ask me consistently. As a Home Staging Professional, I love to blog on regularly expressed areas of concern or confusion. Statistics.... If you have been keen on the Real Estate Market for any amount of time, you have seen or heard all of the claims and numbers regarding the efficacy of Home Staging when listing a property for sale. •1. Home Staging sells a property in up to 50% less time, and for 7-10% more money. •2. In 2009, over 98% of buyers stated that they created their "short-list" of homes to view solely on the … (6 comments)
home staging: A mandatory, but over-looked, key to Selling a Property Successfully!
- 11/20/10 04:57 PM
A mandatory, but over-looked, key to Selling a Property Successfully! It is not your "home" anymore, so a shift in mentality is in order. Perhaps the most difficult, yet necessary, adjustments to make when selling your "home" is letting go of all emotional attachments. "Home IS where the heart is"! This will never be a false statement. "Home" is where many of your fond and/or less-than-favourable memories are created. Maybe you have raised children there, had grand-children over for festivities, accomplished great things during your time there, or have experienced great loss whilst living there. No matter how you cut it, … (9 comments)
home staging: No, not just anyone can be a Home Stager!!!!
- 11/12/10 05:12 PM
The world of Home Staging includes many "out-of-the-box" concepts, or abstract ideas. Home Staging is not solely about preparing a property for sale, and does not strictly deal with pretty presentation. There is so much more to this profession than most people realize. And, this is precisely why successful Professional Home Stagers are the ones who have had extensive relevant education, training, and experience. Successful Home Stagers are also talented, are incredibly intuitive, and follow the Real Estate Market very closely. I have heard many Interior Decorators/Designers say that they could do a Home Staging job "any day". This is so … (14 comments)
home staging: Why are most Realtors® so reluctant to utilize such a readily available tool and increase their income by at least 10%?
- 11/11/10 03:11 PM
It simply baffles me. There "IT" is, much like a gleaming gemstone, sitting right in front of Realtors®, yet most of you turn your back, and adopt an attitude of "If it isn't broken, don't fix it". It is "broken" if you are making less than your full potential! This is much like continuing to attempt to force a nail into a stud by hand, when there is a perfectly good hammer within reach. Must I provide you with more blunt comparisons? … (3 comments)
home staging: Home Staging is not unlike Retail Merchandising
- 11/11/10 01:58 PM
The Brick...one of Canada's Largest Furnishing Retailers, right? How does The Brick suck the buyer in to purchasing more than what they were planning to purchase? VIGNETTES! Go to The Brick, and walk around their store, even just for a few minutes. Take note of how their furniture pieces, accessories, and electronics are displayed, or "merchandised". Not only are individual items more attractive as part of a grouping, the vignettes give the buyer a greater sense of scale and stimulate realistic visualization within their minds. These vignettes are set up and styled by professional "merchandisers", and their goal is to create … (5 comments)
home staging: I would greatly appreciate some feedback and/or opinions on the new Home Staging Tool I have just officially launched....
- 10/22/10 04:01 PM
I LOVE Active Rain, and I certainly value the ability to throw ideas out to an amazingly qualified and professional crowd. My question is this: Do you see value in my new Home Staging Service outlined below? Do you view this as a tool that would be valuable to Realtors(R) and Home Sellers? I would love to hear what you think. NO HOLDS BARRED!!! Thank you in advance! E-Home Staging Brought to you by Edmonton's Leading Canadian Certified Staging Professional! Premiere Service of its Kind in Alberta! Real Estate Sales.......You have heard all of the buzz words such as; Neutralize, … (11 comments)
home staging: It’s Official! Every single household in the WORLD can now obtain our UNPARALLELED Home Staging Services for Success/Sale!!
- 10/22/10 09:41 AM
This is going to be the most valuable new tool in the Real Estate Industry!! How does one Home Staging Professional based in Edmonton, Alberta, Canada provide services to anyone in the WORLD, you ask? How does this end up saving the client 75% of their TIME, and 44% of their MONEY? I knew you were asking. I will tell you. "E-HOME STAGING" Brought to you by Edmonton, Alberta's Leading Canadian Certified Staging Professional, Rhonda Wilson, CCSPTM, owner of Revealing Assets - Home Staging and Decluttering Services.
What is E-Home Staging? The "E-Home Staging Package" is an exact mirror service … (3 comments)
home staging: The Proverbial “Doily” Must Die!!!!!
- 09/22/10 08:52 AM
Ahhhhh, Doilies....the memories. You are a blatant liar if you claim that you have never had a doily in your possession. You are an even bigger liar if you claim that you have never seen a doily.
Now, don't get me wrong right off the hop, here, okay? You are more than entitled to possess a fondness of doilies due to the desire to memorialize a loved one, or for any reason at all. And, heck, you are also certainly welcome to have some doilies either on display in the home you are living in, or in storage for similar … (7 comments)
home staging: We Prove, once again, that Professional Home Staging yields Success!
- 07/15/10 06:04 PM
So, the Edmonton Real Estate Board has released statistics for the end of June, and "Days on Market" were up to 47. I just wanted to share another success story as I believe that the timing is right. There are still many sceptics out there who don't believe in the importance of Home Staging. Yet, it was shown that in 2009, 98% of buyers completed their entire search for their new home on the internet. What does that tell us? It tells us that photos are exactly what is attracting the buyers (or not attracting them). Of course, the buyer will … (0 comments)
home staging: Humans are Spatially Challenged by nature
- 07/01/10 04:50 PM
Today's home buyers lead busy, hectic lifestyles. Today's home buyers, for the most part, will RUN from any property that leaves them with the impression that any sort of "Work" is needed in order to move right in. "Work" is a dirty word to today's home buyer. They are seeking a "Move-in Ready" property, and are more than willing to pay more for one. When I refer to the word, "work", I am not only referring to maintenance or upgrades. This issue can trickle down, right back to the beginning of the marketing of the property. How is the property being presented? … (3 comments)
home staging: It doesn't matter how much you shine up a turd......
- 06/26/10 01:42 PM
.....it is still just a turd. Pardon my use of politically incorrect slang here. But, there really is not a more polite or eloquent way to put it. As a Professional Home Stager, way too often, I enter a relationship with clients (either the homeowner or the REALTOR(R)), where the clients possess very backwards understandings of the true aim of Home Staging. This is not the fault of anyone in particular. It is strictly due to a general lack of education. Many people assume that Home Staging is based on optical illusions, trickery, or effectively masking or hiding insufficiencies, decrepitness, or … (3 comments)
home staging: The Sale of Shoe-Racks should be Out-lawed...
- 05/29/10 01:34 PM
As a Home Stager, I am shocked at how many of my clients have one or both of their entry-ways adorned with lovely, open-air shoe-racks. I will never stop harping on the fact that the most important "impact area" in a property is that point where they step through the entry-way. We need to be so mindful of how that entire entry-way scene hits the buyer's five senses. Yes, this includes their sense of smell. I will tell you what these free-standing, out-in-the-open shoe-racks immediately tells a buyer: 1. Oh great, this property is seriously lacking storage. Where am I going … (4 comments)
home staging: Buyer Beware! Yet another sad story to learn from
- 03/08/10 08:27 AM
I am a Certified Staging Professional, CSP(TM), and the quality of my workmanship and the level of impact it makes are incredibly important to me. Why wouldn't I put the very best of my creativity, resourcefulness, and expertise into all projects I complete. As a Home Stager, I would be out-to-lunch if I didn't strive to provide my clients (sellers and the Realtor(R)) with my best. After all, if I do a lousy job of Staging a property, it will continue to sit on the market and continue to drain everyone's pocket-books. Wouldn't that be a great way to make a … (0 comments)
home staging: Would removing that crazy wall-paper make a world of difference?
- 01/25/10 07:18 AM
I am confident that we have ALL come across this dilemma at some point in our Real Estate dealings. The property you are about to list has awesome bones! The location is great and the client is going to approve a greatly attractive price point. Heck, your client has even eliminated all of the clutter and excess furniture in the home. They even understood how important it was to depersonalize as much as possible to appeal to more buyers and create less distraction during viewings and in photos. This is your ideal client. And, to even go a step further, they … (4 comments)
home staging: I would Love some feedback and/or input from Realtors(R)
- 01/09/10 02:52 PM
As a Professional Home Stager, I find that I can only do so much for my clients to help them sell their home. I do very well at tranforming their home into a neutral, but welcoming and cozy property that should attract maximum attention from buyers. I am also quite talented when it comes to educating the client on what the buyer NEEDS to see in a prospective new home. I also end up providing them with beautiful photographs showcasing their home in the best light possible, and encourage them to use those photos in all of their marketing materials. All … (15 comments)
home staging: To Stage or Not To Stage the Vacant Properties
- 12/29/09 03:19 AM
This is an on-going debate for which we see great arguments on both sides of the coin. We, of course, are passionately in favor of Professionally Staging Vacant properties. And, no, we are not just saying this because we are Professional Home Stagers. We are saying this based on market research and/or examining behavioural tendancies of home-buyers. This may sound like something from the National Geographic channel...."we like to observe the creatures in their natural habitats". Funny. The fact is that the majority of humans are very visually driven. Decision-making for most people is based on real, tangible characteristics. These are … (2 comments)
Revealing Assets has been Staging properties of all types/sizes in Edmonton, Alberta and surrounding areas since 2009 with a consistent track record of success.
Professional Home Staging is an absolutely invaluable tool that, statistically, yields between 298%-500% ROI (return on investment).
When providing Home Staging services to our clients (home-sellers, REALTORS, Real Estate Investors/Flippers, Builders), it is our undying goal to do everything within our power to help get their property SOLD in the shortest time-frame possible for the largest amount of money possible.
Here, in our ActiveRain Blog, you will find Home Staging Tips and some crazy stories. Enjoy and thank you for stopping by!
WHOA, HORSEY!! This blog post discusses the seller’s knee-jerk reflex when it comes to “low-ball” offers on their properties.
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