Expired Listings, Real Estate Marketing, and the Zen of Success

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Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.

ARCHIVED BLOG POSTS

2008 

I got it again in the mail yesterday. The usual real estate postcard: “HEY, Look at me, here is my big mug, I just sold a house!” Whoopty doo! Another poor schlep plucking down her hard-earned money on a lame direct mail campaign. When will these people learn? Geo-targeting (direct mail to a spec...
03/28/2008
"Thomas Edison failed 1,000 times before he invented the light bulb.""Colonel Sanders offered his recipe to 1,000 restaurants before one finally took it." WOW. Perseverance, you think? Bull.God, I can't tell you how many times I've heard that 'inspirational' perseverance nonsense from all the ra-...
03/19/2008
Rainmaker
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Borino - The Real Estate Coach

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