More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
ARCHIVED BLOG POSTS
I got it again in the mail yesterday. The usual real estate postcard: “HEY, Look at me, here is my big mug, I just sold a house!” Whoopty doo! Another poor schlep plucking down her hard-earned money on a lame direct mail campaign. When will these people learn? Geo-targeting (direct mail to a spec...
"Thomas Edison failed 1,000 times before he invented the light bulb.""Colonel Sanders offered his recipe to 1,000 restaurants before one finally took it." WOW. Perseverance, you think? Bull.God, I can't tell you how many times I've heard that 'inspirational' perseverance nonsense from all the ra-...