More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
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My father’s favorite saying was: “De gustibus non est disputandum.” My dad was a smart man. He was ambitious, personable and honest. He would make a good real estate agent. Would he be good with expireds? Or would he consider going after expired listings too tacky? As with most things in real e...