More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
ARCHIVED BLOG POSTS
Dear fellow Rainers, it's true. Since my early childhood I was destined to become a great real estate agent. I was born with a gift. A great negotiator, I outfoxed my mother and turned a single candy into two-scoop ice cream treat - BEFORE DINNER! I was an expert on collecting commissions for ren...
Kathleen wrote to me: "Need your help. It's hard for me to call expireds because i don't have the confidence."I also got this one from Maricela: "Do you think that expireds are good to do right now?"...and bunch of other great questions. So, this is what well do. The guys at RedX asked me to put ...
Gwen sent this email:"Borino, I posed the question about expireds at an office meeting... Other agents told me that going after expireds would quickly get me hated in this local RE community! This response has made me hesitant! MY QUESTION: How does your program address this issue? I have close...
Direct Marketing is Dead - Part II There's an old joke that goes: The proof that advertising works is that millions of people think yogurt tastes good. I think even better proof is that marketers have convinced consumers into spending $15 billion per year on bottled water.That's fifteen BILLION, ...
Last month Jennifer Allan, Katerina Gasset, Broker Bryant, and myself did a free teleseminar on how to put together and present a persuasive CMA. Over 1,000 of you showed up and liked it. "Borino, You all were awesome yesterday. I agree with the agent below, your kind, patient, and helpful attitu...
"Direct Mail Is Dead" read a headline on a busy real estate forum recently. Maybe you've seen it. What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign. Nice design, heavy gloss paper, nice photo of the property. This poor...