Expired Listings, Real Estate Marketing, and the Zen of Success

Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.



The traditional way of doing business is for the most part dead. You know that already. The usual "prospect, prospect, prospect" and "it's a numbers game" won't cut it anymore. Not in this market. Not in this economy. Times are changing. Customers getting smarter. Competition tougher and tougher....
Just when you thought you've seen every single gimmick, scam and snake oil special, here comes a new course on how to market to and influence people -- using NLP and hypnosis elements. Sounds pretty crazy, doesn't it?  I know.... I would be skeptical myself. Here is the scoop... I've been studyin...
Yes, I know. We've heard it SOOO many times before. Focus on the positive. Believe in yourself. Have a good attitude. Start your day with "I can do anything today" affirmation. Sounds pretty simple, doesn't it? We know it works. And yet, we don't do it. Well, the Universe has been sending me nice...
I've heard it over and over. Where there is a will, there is a way. So often in fact, I let it zip by without even realizing what it means. Really means.  Occasionally, I feel like things are way too difficult. I'm ready to throw in the towel, feeling sorry for myself. Complaining about life not ...
"How can I go after expireds without cold-calling or door-knocking them?"Do you dread calling folks who may be rude? Knocking on doors that may get slammed in your face? Yeah, me too. Not fun. Not to mention -not profitable. So the question is - Can you list a bunch of expireds without hassling p...

Borino - The Real Estate Coach

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