Expired Listings, Real Estate Marketing, and the Zen of Success

Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.



We all get them, right? The corporate Christmas or, more politically correct "Holiday Best Wishes" mass-mailing cards: Warmest Wishes from the Law Firm, Peace on Earth from the mortgage company, and Season's Greetings from the insurance agent. Sometimes even hand-signed (probably a lousy annual j...
"What are you doning for Thanksgving?" my friend Jim asked. I had been in the US for only a few months and I had no idea what Thanksgiving was. I barelly knew just a handful of people so my social caledar was pretty open back then. Curious and not really knowing what to expect, I gladly accepted ...
An agent sent this great question: "I have clients that I build a good rapport with. I show them properties and they like the homes. But then I call them back and get cold treatment. 'We want to wait. We need to work on our finances. We'll call you back'. Or they don't answer at all when I call. ...
Find out some cool tips and advice about expired listings -- right from the trenches. How one agent got 10 listings and 60 hot leads in the last sixty days: What he says on the phone (even if the expired is angry) His step-by-step approach from first contact to listing appointment How he deals wi...
Are you ready for the gold rush? It happens every year: Last few days of December and the first few weeks of January there is always a flood of expired listings. And many sellers will be putting their homes back on the market right after the holidays. Will you be ready? Imagine…. It’s 8 am in th...

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