expired listings: Free Expired Listings Clinic - 06/17/14 05:57 AM
Now this is interesting. One change – one small change and the guy gets 9 new listings – all expired listings. Right now. It this hot market. When it’s supposedly hard to get expireds. How about you? Are you having trouble with getting leads and listings?
Then come and chat with Dr. Professor Borino, PhD (in expireds, obviously). Let’s fix the problem. Sign up for a  free Expired PLUS Clinic  for my clients and students. We’re open this Friday, June 20, 2014.
Register here.
I will show you that one simple change we made that works really well. You can implement … (2 comments)

expired listings: Ten Expireds = Ten Listings - 11/07/13 11:58 PM
"Real estate? Things are slow right now. Everyone wants to wait after the holidays. Nobody wants to list at the moment. There aren't that many good expired listings...."
Most agents believe all of that to be the truth. That's why most agents make $37,908.
And then there are exceptional agents. Ahead of the crowd. Moving forward. Focused, positive... and very successful. Like Mike with Keller Williams.
I met Mike about two months ago when he became my coaching client. Every week we've been working on strategies how to get more good leads and listings quickly. And it took Mike less than … (4 comments)

expired listings: Listing expired listings in a hot market - 08/11/13 09:55 PM
Market is heating up pretty much everywhere... Inventory is low, not as many expireds anymore, and good listings are hard to come by.
So now what do you do?
I just put finishing touches on a brand new training for you. On Wednesday, August 14, 2013 I will show you four specific strategies to generate expired leads and good listings -- even in a hot sellers' market.
Sign up here (it's free)
If you're looking for a predictable, solid source of business, than this training is for you. 
And just to clarify... Some of my students use these strategies and get … (3 comments)

expired listings: Calling expired listings - 08/10/13 10:41 PM
I am putting together a system of mailings to expired listings and FSBOs.  In your opinion will your letters, and system work without the call?  I just want to follow a system that has been proven that does not make me get on the phone and hate my business.
~Mike
Orem, Utah
Thanks for the email, Mike. I hear you man, calling strangers on the phone or knocking on their door can be uncomfortable, no question about it. Can you get some expired listings just by mailing and hoping the sellers will call you back? Yes, it's possible with high volume and steady repetition. But it's not … (1 comments)

expired listings: The Seven Deadly Sins - 05/29/13 09:18 PM
In the final chapter of How to get more good seller and buyer leads, listings and commissions with video, you will learn what are the seven deadly sins of bad real estate video: from bad sound, to boring content... And how to fix it.
You will also meet our advanced quality testing team that inspects each video before it goes live ;)
And finally, I will walk you through four simple steps to upload, tag, and promote your videos to get more views — and more business.
Enjoy… And get going with your own videos (make sure you send me a … (4 comments)

expired listings: Crushing all barriers - 04/16/13 12:59 AM
It's a bit crazy morning here at the Casa De Borino. See, our six-year old has a class performance today and a sweet little girl has turned into a diva (she has NOTHING to wear!) :)
But before I return and help handle the crisis, I wanted to make sure you saw my invitation for tomorrow - Wednesday, April 16, 2013. Come join us and you'll walk away with plenty of cool ideas, tips and inspiration.
Ask whatever you need help with, and listen to other fellow real estate warriors and their challenges.
There will be breakthroughs, you'll see. Sign up … (2 comments)

expired listings: Expired Listing Letter Ticks Agent Off - 02/25/13 11:32 PM
Hey Borino, I just got an ugly email from a past listing agent. She said that the letters that I’m mailing out are very unprofessional and are putting the past agents in a bad light. (This is a quick summary of the nasty email and phone call I got.)
The homeowners are sending these letters to her attention. How do I handle this? Have you had this happen to any other agents? I am using the letters form the Expired Plus. I would love your feedback on this.
Joan
Thanks for the email, Joan. Here is my (quite strong) opinion… 
There is only … (6 comments)

expired listings: Real Estate Success Accelerator (new video) - 01/31/13 04:01 AM
Boy was it fun to be back in California for a few days! Yes, I do like it on the East Coast but I tell ya there is something cool about the beaches, the ocean, surfing... Especially now when it's 32 here in DC.
Anyway, I made you a quick new video: The Three-Step Success Accelerator Formula. It's one of many new ideas I picked up from some smart people I hang out with.  Let me know what you think! Have a great (hopefully warm) weekend... And let's go get 'em!
Borino  Your Coach

(1 comments)

expired listings: $14.95 Rip Off - 01/21/13 09:39 AM
I was staying in an elegant upscale hotel in San Francisco.  My room was spacious and clean. And expensive. Being the A-type workholic I am, the moment I unpacked, I was behind a big desk to get some work done before the seminar. I fired up my laptop when I noticed it.  
A simple note with instructions to connect to the hotel wireless. For $14.95! A day. Seriously?
Rip off. Yes. Hell yes! Big-time rip off. BUT...
I had a choice. I could have come up with reasons -- completely justified reasons to feel bamboozled and cheated.  
I could have called the concierge and have … (14 comments)

expired listings: Better CMA - 01/08/13 06:00 AM
"Plan A: You should quit selling real estate. I’m serious. Quit being an agent. Get a job doing something else. Some of you have been waiting to hear that. My pleasure."
That was the advice from the marketing guru Seth Godin during his talk to a large group of agents. Not exactly an inspirational pep talk peppered with words of business wisdom, huh? He continued...
"The ones that are left, that’s YOU, can consider Plan B:
You will not make a living by taking orders, by selling houses the way everyone else does -- and whining is not an option. In … (1 comments)

expired listings: Turbaned Tornado - 12/26/12 11:20 PM
You CAN'T DO THAT! Impossible! It's too much! It's too hard!
How many times have I heard those words (or uttered them myself!) And how many times have I stumbled because of it.
Goals I didn't reach... Dreams that remained just that - dreams. All because I thought it was impossible. Too much. Too high. Out of my reach. Too hard!
Happens to all of us, right? Then, a teacher appears that gets us back on track (and back to reality that ANYTHING is possible and within reach). Like the Turbaned Tornado...
Meet Mr. Fauja Singh - called the Turbaned Tornado. Mr. Singh recently celebrated his 101st … (2 comments)

expired listings: Expired Listings Tip: No Phone Number - 11/19/12 12:49 AM
So, today was first day of my new expired life! I was beyond pumped to find people bursting at the seams ready to let me list their house. I printed my list this morning, went through them all, found the ones that seemed most possible and researched the phone numbers. After obtaining close to 15 numbers, I was ready to call!! I picked up the phone and the number was disconnected, and so was the next and next and so on. Perhaps this is just a sign from the Expired gods that I simply must go knock on the door.  Just … (9 comments)

expired listings: First Expired Listing Call - 11/07/12 08:51 PM
Hi Borino, I just called my very first expired listing today. Let me tell you it was quite exciting but at the same time a little uncertain if I should make the call or not. But I went for it.
It comes out that the owner did not even know that the listing was canceled. He hadn't talked to his agent at all.
The seller says he doesn't know what he is going to do. He mentioned that he is thinking of renting the house. It has been vacant for 4 years and the seller lives in another home.
The house … (7 comments)

expired listings: The Client Frequency Strategy (new video) - 11/01/12 08:15 AM
Has it ever happen to you? You meet someone for the very first time -- a complete stranger -- and you two just CLICK instantly. And I mean, really CONNECT. The conversation flows as if you knew each other for ages. There is instant connection, trust... And it's FUN. 
I always wanted to connect with a prospect or a client like that, but without all those hokey "sales methods" like mirror and match, pace and lead... Yes, they work, but they just don't work for me -- for my style and my personality. 
So using principles of NLP, human behavior and … (8 comments)

expired listings: Perfect Day - 09/27/12 11:01 PM
It was almost nine when he finally made it home. Another day in real estate.... Stressful, long -- and yet, not really all that productive. Yeah, so much for being your own boss, great commission potential and freedom.
Jim is a diligent, ambitious, and smart. Prospecting, working, trying every day...
He's been in real estate for over two years, but so far its been anything but success. Or freedom.
Or lots of commissions.
Few weeks ago I showed Jim and a group of my private Listing University students a tool I use every day. Its called The Perfect Day Matrix.
A simple … (7 comments)

expired listings: How to List an Expired This Week - 07/22/12 10:50 PM
Want to know the secrets to listing one expired per week? Than you'll like this. On Friday (that's July 27) I'm teaching a LIVE training on expired listings.
Register hereIt's about:
How to help more expireds who want/need YOU Actually getting paid for your work (imagine that!) How to speed up the Contact-Lead-Listing process Why most agents screw it up, why expireds get angry, and how to fix it Three best marketing weapons... and tons more. Below is a short 2 minute video that gives you a little more info if you need it.  This will be 100% LIVE. I'll stay on at the end to answer your questions as well.
We … (7 comments)

expired listings: Here is the proof... - 06/25/12 10:05 PM
Ryan is a cool guy. A brand-new agent. Here is his first email: "You asked for comments last week and I'm sorry I'm taking till now, but  I can't tell you how much your program is helped me. I've watched all your webinars and followed all your advise. YOU ARE THE BEST! I've been my office's listing leader for this month and just listed two houses this week. A 3rd will sign paperwork this weekend! All expireds.  I'm a totally new agent."~Ryan, Portsmouth VA So I'm thinking, cool! A new agent lands three listings right off the bat. Not too shabby. … (3 comments)

expired listings: How far is too far with expireds? - 06/22/12 01:39 AM
Borino, How far back is too far to go for expired listings to market to?~ Mike, RE/MAX
 
Go as far back as you can, even a year or two. Many owners who tried to sell and move in the past will sooner or later try again. Old expireds are often BETTER and EASIER to list. Here is why...
First, there is less competition. Most agents give up too early in the game. They make a call or two, mail 2-3 pieces of some generic BOOOORING mail junk, and then go on to the next one. This is where good, … (6 comments)

expired listings: Success -- Yeah Baby! - 06/10/12 01:38 AM
I will not brag to ya, friends.... OK, I will -- the barbecue on Saturday was a HIT. I mean, even the KIDS were licking their fingers (and if you have kids you know that's ALMOST impossible ;)Anyway... It made me think. All I did was follow a recipe. Step by step. And YOU can do the same. Grilling or real estate.And on Thursday, June 14, 2012, I will give you a step-by-step recipe. Exactly what to do when you get stuck on a question or an objection.Sign up (if you haven't already) for the free Objections Buster seminar here:
We'll … (4 comments)

expired listings: Don't You Break The Chain! - 05/13/12 09:47 PM
Are you a Seinfeld fan? Here is how Jerry Seinfeld became a successful writer and THE highest paid comedian ever, earning $87 Million per year even now, years after his popular show ended.  "You only get ahead by writing better jokes. And you only write better jokes by writing every day," was and advice Jerry got from another comic. So here's what Jerry did. He got a wall calendar and a red pen. Every day he sat down for a few hours to write jokes. Then, he put an X on the day. After just a few days, he had a … (6 comments)

 
Borino - The Real Estate Coach (Borino Productions)

Borino - The Real Estate Coach

Falls Church, VA

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Borino Productions

Address: P.O. Box 4274, Falls Church, VA, 22044

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