listings: How To Get More Listings - Live Q&A
- 09/08/16 07:41 AM
Here is the latest Q&A live session where I answer your questions on how to get more listings:
How do you approach FSBOs who are listed in the MLS with a discount broker How to dramatically improve your dialogs, presentations, and your communication using a digital recorder Creative 3-step marketing strategy to use "JUST SOLD" postcards 3-step process to contact and convert motivated FSBOs (and turn them into listings) How to establish trust and get more referrals from your Sphere Of Influence "Time Constrain" dialog that removes sellers' resistance and hesitation How to demonstrate your competence with a seller who does … (1 comments)
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listings: Back To Business!
- 08/31/16 09:17 PM
All right real estate rockstars, It’s time to get back to business. Ready? Make a simple 90-day plan. This will be your road map so you can get on track… and stay on track. Grab your calendar and and some paper. Seriously, don’t just glance at this, nod your head, and say “Great idea. I’ll do it later“. STOP and actually DO IT, OK? Let’s get to it (write this all down!):
1. How many transactions will you close in the next 90 days?
2. How much money in commissions will you earn?
3. How that impact your lifestyle? List three things that stand out the most.
4. How … (3 comments)
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listings: Easy FSBO Script
- 04/13/16 07:16 AM
FSBOs can be great leads and hot listings. The fact is the majority of FSBOs never sell on their own and end up listing with a good agent. Just look at these NAR stats from The latest Profile Of Home Buyers And Sellers:
Only 8% of the homes sold are FSBOs! Most of the transactions are through a real estate agent. That means OPPORTUNITY for you!
So how do you get an appointment with even a stubborn, sceptical For Sale By Owner? Do the opposite of what everybody else is doing (which is trying to CONVINCE the seller to list with them). Bad idea … (5 comments)
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listings: Fastest Way To Break The Ice With Prospects
- 03/22/16 12:03 AM
Here is how to quickly break the ice, create a friendly vibe, and build a genuine connection and trust with your prospect when you meet for the first time: SMILE. Smile has incredible psychological and social power.
Do a little exercise with me right now - seriously try it, don’t just read it, OK?
Put on a big smile. Ear to ear. Don’t worry if you look silly. Nobody cares. Just put on your biggest brightest smile you can come up with: the “10-year old finding his new bike under the Christmas tree” smile. Got it? OK, hold it for a sec.
Now I … (5 comments)
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listings: Hate Mongers!
- 01/05/16 06:25 AM
Mike writes: "Borino, I've been door knocking expireds for 2 days now and have had mixed results. I had a guy give me a quasi-listing appt for February and I had a guy who's going to let me do a CMA on his expired listing. That's the good news, the bad news is I don't know how to deal with the vicious, mean-spirited hate mongers who bite my head off. How do you deal with them?"
Good start, Mike! Good to see you out there hustling — that’s what it takes.
Well, there will always be a small group of folks who will be … (4 comments)
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listings: The Holiday Connector Strategy
- 12/21/15 09:51 PM
Here is a strategy to execute right now - so you're off to a good start in 2016.
The Holiday Connector Strategy
The idea is to:
1. Make more money without spending money
2. Help more people
3. Spread good will
4. Reconnect with people who can become clients in 2016
5. Get referrals without being pushy or sleazy
Why it works
Real estate is a people business. One human being helping another human being. People do business (and refer business) to people they like and trust. This strategy establishes connection and trust quickly.
How it works
According to the real estate statistics, average person knows four people who will move … (1 comments)
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listings: Most Agents Screw This One Up
- 10/19/14 09:59 PM
Do you get a lot of "we'll wait till next year" from sellers?
See, most agents screw it up. They either accept it at face value, just hoping to get the listing next year - fat chance. Or, they try to come back with some clever "objection script" just to annoy the seller.
Neither one works.
Tomorrow, 10/21/2014, I'll show you a different technique.
Register here
This is a free Objection Buster training session. Don't worry, there is no big sales pitch at the end. We'll roll up our sleeves and tackle some tough seller objections so you get more … (0 comments)
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listings: A Simple Postcard Strategy To Get More Leads And Listings
- 08/11/14 06:30 AM
Even on vacation I think about work... And you guys. How to help you get more good leads, motivated sellers, and saleable listings.
Check out my new short video below. I have for ya a simple (and inexpensive) postcard idea you can implement immediately -- or next time you and the family are traveling somewhere. It will help you stand out from your competition and connect with both your existing clients and potential leads. It's easy, and here is the best part - NOBODY else does it.
Take a look:
Borino
Expired PLUS
… (2 comments)
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listings: 15 Listings? Weird...
- 05/01/14 09:29 PM
This was kinda weird. Why would an agent who is already listing AT LEAST fifteen homes per month (sometimes more) sign up for the Double Your Listings Bootcamp? Seriously, this guy has a profitable business already. He knows what to do. What to say... Where to find leads... And how to get listings.
You know what he said? I need to keep moving. Keep learning. There is always something I can do better. So true! See, if you think about it -- your success comes down to three things:
Generating good leads. Turning those leads into solid appointments. Getting saleable, well-priced … (1 comments)
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listings: Ten Expireds = Ten Listings
- 11/07/13 11:58 PM
"Real estate? Things are slow right now. Everyone wants to wait after the holidays. Nobody wants to list at the moment. There aren't that many good expired listings...."
Most agents believe all of that to be the truth. That's why most agents make $37,908.
And then there are exceptional agents. Ahead of the crowd. Moving forward. Focused, positive... and very successful. Like Mike with Keller Williams.
I met Mike about two months ago when he became my coaching client. Every week we've been working on strategies how to get more good leads and listings quickly. And it took Mike less than … (4 comments)
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listings: I was wrong
- 10/03/13 08:38 AM
For years -- YEARS I was doing all wrong. You know, the usual: set goals, make a plan, work hard...
Didn't work for me.
And I have a feeling it's not working much for you either, right? So let me give you another, easier - and more effective way on Wednesday, October 9, 2013.
I'll show you how to have your BEST year in real estate. And I mean "knock it out of the park" year. You'll see a method I personally use all the time to reach my goals. And a 3-step process that will help you stick with the … (0 comments)
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listings: The Seven Deadly Sins
- 05/29/13 09:18 PM
In the final chapter of How to get more good seller and buyer leads, listings and commissions with video, you will learn what are the seven deadly sins of bad real estate video: from bad sound, to boring content... And how to fix it.
You will also meet our advanced quality testing team that inspects each video before it goes live ;)
And finally, I will walk you through four simple steps to upload, tag, and promote your videos to get more views — and more business.
Enjoy… And get going with your own videos (make sure you send me a … (4 comments)
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listings: The $1,000,000,000 Formula
- 05/20/13 08:41 PM
You know, success in real estate business it’s pretty simple, really… MORE GOOD LEADS = MORE BUSINESS. I know, DUH! Of course, you can stick with the same old ‘prospect prospect prospect‘, but seriously – is that enough? Cold calling, door knocking, farming… There is a better, easier way. You have one billion strong audience visiting YouTube every month. Yes, you’re right… Some just watch silly dancing cats. But a big portion of folks look for real estate information: Homes. Tips. And a good agent. And smart agents have already caught on. If you’re NOT doing video it’s time to … (2 comments)
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listings: Oprah - the badass marketer (new video)
- 05/14/13 07:57 AM
Real estate video is quickly becoming a dominant marketing force. In this new video series you will learn how to make awesome, interesting, and profitable real estate videos. You will learn why YouTube is the best real estate farm, why Oprah is the ultimate badass marketer, why video is becoming a huge part of marketing... And how to get started — even on a tiny budget.
Even if you've never done a video. Even if you don't have any equipment and don't know where to start, or what to put in your videos.
Take a look:
Borino
Expired PLUS … (3 comments)
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listings: My Apologies to My Brother Mario (new video)
- 07/18/12 10:34 PM
First, my apologies to my brother Mario for showing him naked in this video. ;)
But don't worry, there are no shenanigans. It's all about a new strategy you can use to land more listings... And better listings.
Your listing presentation will be easier and more effective which means you’ll land more listings. And you will feel much better about yourself.
If you act like an average real estate agent, you are treated just like another average real estate agent. It's time to break away from the "average" crowd. Here is how....
Enjoy and please leave me a comment!
Borino The … (3 comments)
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listings: Open House Tip: How to Get a Listing
- 05/01/12 04:55 AM
Summer's almost here and that means plenty more Open House visitors. It's true, most are potential buyers, but here is tip to help you pick up a listing during your next open house.
There is always at least one or two curious neighbors in the neighborhood who are thinking about selling: Watching other listings, checking prices, looking for information... And they're also searching for the right agent.
Use the Open House to tap into the curiosity and interest and connect with the sellers. Here is how... Promote and advertise your regular Open House hours, let's say 1PM to 4 … (6 comments)
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listings: The Secret of Baby Steps
- 02/26/12 11:32 PM
Here is an interesting experiment that will help you get more listings. Researchers went door to door asking homeowners to place a large sign in their front yard that said Drive Carefully. It was big and ugly sign. 17% of the homeowners agreed. A second group of homeowners was asked to place a small 3-inch card in their home. The message was the same - Drive Carefully. Two weeks later the researchers returned with the big and ugly sign to each homeowner who agreed to put the 3-inch sign in their home. Ready for this? 76% agreed to place the big … (2 comments)
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listings: Perfect Expired Listing Letter
- 08/21/07 08:18 AM
"I need a sample expired listing letter to send out. I am new and want to make sure that I send out the right letter to the homeowners. Thank you.” wrote a real estate agent from California recently.
I spent two years perfecting my expired listing letter, always looking for just the right words... for that perfect paragraph that would finally make the phone ring with “Come list our house, please!” Re-writing, testing, editing…
But it seldom happened that way. One letter, no matter how good, seldom did the trick. Here is the problem…
When a listing expires, the owners often get 20 … (16 comments)
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Here is the latest Q&A live session where I answer your questions on how to get more listings: 
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