real estate tools: Crushing all barriers
- 04/16/13 12:59 AM
It's a bit crazy morning here at the Casa De Borino. See, our six-year old has a class performance today and a sweet little girl has turned into a diva (she has NOTHING to wear!) :)
But before I return and help handle the crisis, I wanted to make sure you saw my invitation for tomorrow - Wednesday, April 16, 2013. Come join us and you'll walk away with plenty of cool ideas, tips and inspiration.
Ask whatever you need help with, and listen to other fellow real estate warriors and their challenges.
There will be breakthroughs, you'll see. Sign up … (2 comments)
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real estate tools: Cool follow up tool
- 08/16/11 03:14 PM
I'm always on the look out for cool tools that will help you stand out from the crowd and impress your clients. The latest one is called mailVU.You can send free personal video messages to expired listings, FSBOs, web leads -- any prospects and clients you have. You can send a personal "thank you" video to follow up after a listing presentation. You can stay in touch with out-of town seller or follow up with visitors after an open house.
Rather that sending the usual (and often boring) email that they may or may not read -- or even open, send … (13 comments)
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real estate tools: "I can't afford to die!"
- 08/09/11 01:15 PM
If it wasn't documented by cameras and the media, nobody would have believed that it was possible:
A man was handcuffed, shackled, and thrown into a cold water of Long Beach harbor, where he was quickly fastened to a cable. The cable was then attached to to 70 (seventy!) boats, bobbing up and down in the harbor, each carrying a person. Swimming against a strong wind and waves, the man then swam, towing all 70 boats and passengers behind him for over a mile.
Oh, and the man in the water was just celebrating his birthday -- he had just turned … (6 comments)
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real estate tools: Homeless real estate agent
- 05/11/11 05:54 AM
Imagine... A young emigrant, full of hope comes to America. Full of big dreams and goals. Bursting with optimism.
I wish I could tell you that right after I got my license my real estate career took off. How I became an overnight success and an amazing rookie real estate superstar. Well, it didn't turn out that way....
Borino Change Your Mind - Change Your Life
… (6 comments)
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real estate tools: Home buyer traffic is up - and it means....
- 04/21/11 05:17 AM
Did you see the report on the Realtor.com? Buyer traffic is climbing up. I think it’s partially because in many parts of the country the market is getting better. Also, spring is here, and that’s always a time when many buyers get serious. So what does that mean? * If you need listings sold:
Get your listings ready. Make sure they are in top shape. Reduce the price if the property has not gotten any offers in the last 30 days. Resubmit to the MLS as a new listing (if it’s allowed). * If you need listings:Follow up with all your … (1 comments)
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real estate tools: How to Ask...
- 04/18/11 06:23 AM
“Ask and you shall receive.”
This is a story about a boy named Jim.
When Jim was a young boy, his family struggled a lot financially. Things got so bad they had to live in their car trailer for a while. Not the best place to raise a family.
As a teenager, Jim dropped out of school to go after his big dream and came to Los Angeles. As so many, he wanted to hit it big: lots of money, fame, interesting work… The good life.
One day, Jim took a drive up the Hollywood Hills. The big city full of … (4 comments)
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real estate tools: Open House PLUS System - Quick tip on how to promote your open house
- 04/04/11 05:08 AM
What makes an open house successful? Plenty of visitors, of course. Getting a high number of qualified buyer and seller leads to come see your open house can be tough. Here is a quick technique you can use to promote your next open house. Super easy to produce, quick - it takes about 5 minutes, and it's free. It looks sharp and impressive which will make your sellers happy.
And the best part, you can use it as a marketing and follow up tool as well. Check it out:
Borino
If you're not getting at least 20 open house visitors, … (5 comments)
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real estate tools: How to connect with prospects - new video
- 04/01/11 04:37 AM
Here is a simple but powerful technique to quickly build rapport with your buyer or seller. It's called the Connector Formula and it includes one magic psychological ingredient: IDT. Easy to learn and implement when you want to quickly connect with your prospects, handle their objection or a concern and develop trust.
Borino
Gravity PLUS - For agents who love real estate but hate selling
… (2 comments)
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real estate tools: Get More Open House Visitors Through Facebook (new video)
- 02/09/11 03:36 AM
Don't you just HATE that? All the preparation for the Open House, promotion, putting up signs... Sellers spiffing up the house, full of expectations...
And then, it's either slow (only a few tire-kickers, flakes and curious neighbors), or worse - it's DEAD. Nobody shows up.
So let's fix it. I put this short video for you. A quick (and free) Facebook strategy you can use next time you're getting ready for an Open House. Check it out (and let me know what you think).
Borino
www.OpenHouseCourse.com
… (9 comments)
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real estate tools: Free Open House Flyers
- 02/07/11 02:57 AM
Mike with Exit Realty asked me what would I do if I were to start all over again. No big list of leads, no past clients, no testimonials, no recent sales. Nada.
So I put together a simple plan:
Contact five expireds every day Contact two FSBOs every week Preview active and sold listings every day Build a SOI (sphere of influence) database And hold an Open House each Saturday (or Sunday)
That's it. That's the plan. And here is the kicker. Mike sent me this email:
"I've followed your marketing plan for a month and have managed to sell 5 homes (my … (7 comments)
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real estate tools: Mike felt like a little girl... on the phone
- 01/11/11 06:21 AM
"I am having a difficult time picking up the phone to dial -- any suggestions? I have no idea why my reluctance to pick up the phone. Never had it before it is like I am a little girl..."~ MikeHow about you? Do you get that weird feeling in the stomach when you pick up the phone to call an expired? Are you nervous when talking to a buyer lead? Do you hesitate before dialing your seller's phone to schedule a price reduction appointment? Call reluctance...
This used to be a big problem for me, too. My palms were all … (7 comments)
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real estate tools: Direct Mail Tips (new video)
- 12/05/10 11:37 AM
Mail is your best friend if you can’t (or don’t want to) call your prospects. Don’t have to worry about the Do Not Call List, call reluctance or unlisted phone numbers. Just mail them.
Wanna know what to send and how?
I just posted a new video on how to make your phone ring, drive traffic to your site and get more business with some cool new mail ideas. Check it out here:
New direct mail tips video
You’ll learn tricks that will make your mail stand out from the rest of the agents. And how to make sure your prospects … (4 comments)
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real estate tools: Snakes and real estate??? (brand new video)
- 07/06/10 07:05 AM
If you're like me, you're probably not a big fan of sales scripts and clever pushy "lines". There is a much easier influence solution. Here is the same NLP principle Tony Robbins used on live television to cure a woman form a snake phobia. You can use the same technique on real estate "phobias" our prospects and customers face. Like when they get cold feet just before listing their house. Or balk from signing a purchase contract. Check it out: Borino Gravity PLUS … (2 comments)
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real estate tools: Would you trust this agent??
- 07/02/10 05:09 AM
Picture this....A real estate agent in worn out shoes, wrinkled suit and a beat-up car. With a funny accent. Not much experience. No referrals. Very few past clients.Trying to list your house. In a depressed market with more REOs and foreclosures than regular listings.Would you trust him? Would you let him handle the biggest asset you own? And agree to pay him thousands of commission dollars?Yeah, I know a thing or two about tough times. And in this new free video from Gravity PLUS I'll show you how I fixed the trust and credibility issue. You'll also learn why prospects don't … (5 comments)
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real estate tools: Expireds, Hurdles And Magic
- 05/12/10 09:00 AM
She was a 72-year old grand-grand mother. Selling a house here and there. Just part-time, to pay the bills. But Lydia wanted to do more. She wasn't ready to quit and retire. Not yet. So we got to talk. I gave her some tips, a few letters, a copy of my resume...She rolled up her sleeves and went to work. And I tell you, even I was surprised when she came back and showed me the results. Seven - SEVEN listings in a single month! "Agent of the Month" award (out of over 120 agents)!Here is my point. If Lydia can … (0 comments)
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real estate tools: Merry Christmas and Happy Holidays (My tree and eggnog video)
- 12/21/09 03:26 AM
Are your decorations done? Tree up? Take a look at mine... and my home-made eggnog!:)
Wishing you and your family Merry Christmas, Happy Holidays and a great 2010!
Borino ExpiredPLUS.com
… (22 comments)
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real estate tools: Direct Mail is Dead
- 03/05/09 04:10 AM
"Direct Mail Is Dead" read a headline on a busy real estate forum recently. Maybe you've seen it.
What followed was a frustrated post from an agent complaining about not getting any returns on his Just Sold post card campaign.
Nice design, heavy gloss paper, nice photo of the property. This poor guy mailed hundreds and hundreds of those expensive things to a neighborhood...
And yet not a single good lead, let alone a listing. Is direct mail really dead?
No, of course not. The missing (and critical) part of the puzzle was, obviously, THE CUSTOMER. Let me explain...
We all … (10 comments)
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real estate tools: Perfect Expired Listing Letter
- 08/21/07 08:18 AM
"I need a sample expired listing letter to send out. I am new and want to make sure that I send out the right letter to the homeowners. Thank you.” wrote a real estate agent from California recently.
I spent two years perfecting my expired listing letter, always looking for just the right words... for that perfect paragraph that would finally make the phone ring with “Come list our house, please!” Re-writing, testing, editing…
But it seldom happened that way. One letter, no matter how good, seldom did the trick. Here is the problem…
When a listing expires, the owners often get 20 … (16 comments)
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It's a bit crazy morning here at the Casa De Borino. See, our six-year old has a class performance today and a sweet little girl has turned into a diva (she has NOTHING to wear!) :)
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