Brian Papaccio's (bpapaccio) Blog

Ok, here is a summary:The original blog :New Marketing Idea.... Sponsor some one else's cards had an idea to sponsor those little business card size reminders you get at the dentist, doctor, salon, etc.  negotiate with the owner to pay for the cards in exchange they put a line like "this reminder...

A new wave of junk mail and telemarketing that consumers are starting to become aware of are "Trigger Leads".  Trigger leads are leads that can be bought by lenders, mortgage brokers and others who want to solicit to consumers who are already interested in a mortgage.  Here is how it works, you w...