A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing: People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, au...
A lot of people ask us if they need a personal tagline, a phrase that acts as your unique identifier.  The short answer is…yes!A great tagline should focus on either who you are or what you do.  For instance, mine is Branding Agent to Business Stars.  At a glance, it tells someone that my profess...
It’s the question we often get as Branding Agents. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?”The short answer is…as soon as you put it out there.The long answer (rather, the ‘how’) provides a better explanation.Here are five ...
I just wanted to give a shout out to my partner, Michael Carr.  Congratulations on your feature in Top Agent Magazine Nationwide & International Edition.  I've watched you grow your brokerage to amazing heights, and with it, the respect of your team members and customers.  I'm proud to call you a...
Hosting a home buyer or seller seminar or webinar in your community can kill two birds with one stone: It’s a great way to get in front of prospects while also branding yourself as a local real estate expert. But what are the chances that the people who show up will convert into clients?Though yo...
In the spirit of kicking off an incredible new year, I thought I'd once again reach into the archives and share my VERY FIRST POST after writing the first book and launching the new site.  I hope you get a good-hearted chuckle out of this.  Every word is true.  And yes, this is a picture of the a...
We thought it was the perfect time to re-post an article from last January.  This is for everyone who wonders which comes first:  the brand vs. the marketing (kind of like the chicken or the egg)... DON'T FORGET YOUR CLOTHES THIS YEAR!The New Year has begun.  Resolutions have been made.  You’re r...
As we head into this New Year, we thought we'd reach back into the archives from the original book and share the attributes we consider vital to the long term success of a BrandFace.  I’m sure you’ve heard the saying, “It’s much harder to stay number one than it is to get there”.  I believe there...

BrandFace / Tonya Eberhart & Michael Carr

(Personal Branding for Real Estate STARS)
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