advertising: 7 Deadly Sins of Personal Branding
- 06/21/16 11:42 PM
What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even content, there is a lot that goes into creating your unique brand. Displayed correctly and consistently across all marketing platforms, a well-defined brand can elevate agent recognition and help to establish credibility and authority. However, when executed incorrectly, the effects are lackluster at best — and harmful at worst. To help you avoid the pitfalls of personal branding, here’s a list (0 comments)