marketing books: Michael’s Story...Truth & Transformation - 05/07/19 03:05 PM
Michael was frustrated and sick to death of marketing ‘gurus’ and companies that promised one thing and delivered another.
 
He was traveling 250,000 miles a year doing real estate auctions, and didn’t have the time to focus on his brand. At least, he thought he didn’t.
 
Watch the replay of last week’s Fearless Friday episode and learn the truth behind the transformation.
 
See what it really takes to build a recognizable and sought after brand that STANDS OUT.
 
 
 
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marketing books: 5 Clear-Cut Steps To Building Your Personal Brand - 03/14/19 01:19 AM
What does it take to make sure you stand out in today's highly competitive real estate world? Especially considering the fact that many agents are entering or re-entering the industry at a rapid rate right now. In this new Fearless Friday webcast, Tonya & Michael debut their NEW Personal Branding STAIR Method™, designed to help real estate agents STAND OUT...and bring them the RECOGNITION & RICHES they deserve!
 
 
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marketing books: 7 Deadly Sins of Personal Branding - 04/16/18 11:38 AM
As you can image, we've witnessed our share of mistakes in personal branding (and we've no doubt made some over the years, too).  Being real estate professionals, just think about all the mistakes you've witnessed in your industry.  But which mistakes are the most critical?  Which mistakes can cost you customers?  Or just as dangerous, which ones are unknowingly keeping your prospects from becoming your customers?  In this recent FEARLESS FRIDAY EPISODE, we tackle the 7 Deadly Sins of Personal Branding.
 
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marketing books: Our Attitude and Mindset is an InsideJob - 04/05/18 01:35 PM
As part of our ongoing Fearless Friday webinar series, we had the good fortune to interview Mark Sephton (author and TV show host) about his book, InsideJob.  
We think it's perfect for any industry.  What we think really does determine our success.  Hope you enjoy!
 
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marketing books: How This Ft. Lauderdale Agent Got $6m In Referrals - 03/12/18 04:53 AM
Each Friday, we host a live webinar series called 'Fearless Friday'.  We focus on helping real estate agents "take the fear out of putting themselves out there".  In this episode, we interview Terressa Stark from Ft. Lauderdale, Florida.  
Learn about her challenges, why she became a BrandFace Agent, and how it changed her business.
If you'd like to learn more or be added to our weekly alerts for Fearless Friday, click here.
 
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marketing books: 6 Ways You Know Your Brand Is Resonating - 05/26/17 11:04 AM
So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise you!
YOU’RE A LITTLE UNCOMFORTABLE: 
Fear of focus is one of the top reasons for failure in business. Especially in the beginning, it’s perfectly natural to feel as though your branding focus or position might ’box you in’.  When you focus your efforts on a particular customer, property type, area, etc., it can … (3 comments)

marketing books: Your Brand Grows With Gratitude - 02/15/17 05:20 AM
We were meeting with a friend in Columbus, Ohio, recently, when he uttered a statement we thought to be quite profound.  He said, “Your brand begins with thanks”.  We couldn’t agree more.
As business owners and business leaders, we often get so caught up in the daily mill that we sometimes miss opportunities to say ‘thank you’.  We know we have certainly missed some ourselves.  Let’s face it--a strong brand isn’t built by one person or even an entire company.  It takes family, friends, customers and supporters to build a strong brand.
That goes hand in hand with our argument that you can’t simply set … (0 comments)

marketing books: Which One Are You? - 02/06/17 06:10 AM
You don’t have to own your own business to become the face of a business or brand.  A BrandFace® can be a CEO, president, manager, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the business for an extended period of time. They are, in effect, the 'face' behind the brand.  Real estate agents are a prime example of a BrandFace® because they are the recognizable and direct connection to the consumer (among other reasons).
Regardless of which position you hold, we’ve found that most BrandFace® prospects fall into three different categories:  GameFace, SaveFace and AboutFace.  Knowing where you stand right now will … (0 comments)

marketing books: Are you LIVING in Glengarry Glen Ross? - 02/03/17 06:45 AM
Anyone who has seen this movie knows exactly what we're referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition.  During his training period, only the two top producers will keep their jobs, and the other two will be fired.
I came from the media sales world, and it was always unnerving when the sales manager posted ‘the chart’ showing all our sales figures.  If I wasn’t the top producer that month, it was humiliating.  But I learned … (0 comments)

marketing books: 5 Fresh New Approaches To Content Marketing - 01/31/17 09:22 AM
A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:
People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, automotive, plumbing, landscaping, etc.) and yet ties back to your business? Can you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image? The workshop attendee who asked the first question was right.  Almost no one wants to hear from any company … (3 comments)

marketing books: Lack of Confidence? 67% of Realtors Say Yes. - 01/24/16 12:40 AM
Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada.  Each conversation has lasted at least 45 minutes.  We’ve discussed their challenges, frustrations, dreams and goals.  It’s been an enlightening and educational process for us, and we couldn’t help but notice one trait that many of them had in common.  Over 67% of the Realtors we interviewed cited ‘lack of confidence’ as a significant challenge to business growth.   They used descriptors such as inferior, less knowledgeable, less accomplished and unprepared to describe themselves.  While that many stun some of you readers, it was no surprise to us.  It’s part of human nature and perhaps the … (43 comments)

 
BrandFace / Tonya Eberhart & Michael Carr, (Personal Branding for Real Estate STARS) (BrandFace, LLC) Rainmaker large

BrandFace / Tonya Eberhart & Michael Carr

(Personal Branding for Real Estate STARS)

Columbus, OH

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BrandFace, LLC

Address: Columbus, Ohio

Mobile: (614) 746-7151

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