marketing: An Easier Way To Get Customer Reviews
- 11/03/16 10:51 PM
All the Right Words in All the Right PlacesCustomer reviews are a hot topic, and rightfully so. Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts reviews. The more reviews you have, the more likely you are to appear near the top of the list when people are seeking a property and/or an agent. Some agents have excelled at the process of getting a multitude of reviews; however, we hear from many of you that it’s a arduous task at best and that there are … (5 comments)
marketing: 7 Deadly Sins of Personal Branding
- 06/21/16 11:42 PM
What is a “personal brand”? Just like company or product branding, it’s built around imaging and messaging that is designed to create a feeling. Your personal brand influences how you want others to feel about you. From photos to other branding elements, and even content, there is a lot that goes into creating your unique brand. Displayed correctly and consistently across all marketing platforms, a well-defined brand can elevate agent recognition and help to establish credibility and authority. However, when executed incorrectly, the effects are lackluster at best — and harmful at worst. To help you avoid the pitfalls of personal branding, here’s a list … (0 comments)
marketing: Lack of Confidence? 67% of Realtors Say Yes.
- 01/24/16 12:40 AM
Over the last twelve months, we’ve personally interviewed over 80 Realtors throughout the U.S. and Canada. Each conversation has lasted at least 45 minutes. We’ve discussed their challenges, frustrations, dreams and goals. It’s been an enlightening and educational process for us, and we couldn’t help but notice one trait that many of them had in common. Over 67% of the Realtors we interviewed cited ‘lack of confidence’ as a significant challenge to business growth. They used descriptors such as inferior, less knowledgeable, less accomplished and unprepared to describe themselves. While that many stun some of you readers, it was no surprise to us. It’s part of human nature and perhaps the … (43 comments)
All the Right Words in All the Right PlacesCustomer reviews are a hot topic, and rightfully so. Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts reviews. The more reviews you have, the more likely you are to appear near the top of the list when people are seeking a property and/or an agent. Some agents have excelled at the process of getting a multitude of reviews; however, we hear from many of you that it’s a arduous task at best and that there are … (5 comments)
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