personal branding: Michael’s Story...Truth & Transformation - 05/07/19 03:05 PM
Michael was frustrated and sick to death of marketing ‘gurus’ and companies that promised one thing and delivered another.
 
He was traveling 250,000 miles a year doing real estate auctions, and didn’t have the time to focus on his brand. At least, he thought he didn’t.
 
Watch the replay of last week’s Fearless Friday episode and learn the truth behind the transformation.
 
See what it really takes to build a recognizable and sought after brand that STANDS OUT.
 
 
 
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personal branding: 5 Clear-Cut Steps To Building Your Personal Brand - 03/14/19 01:19 AM
What does it take to make sure you stand out in today's highly competitive real estate world? Especially considering the fact that many agents are entering or re-entering the industry at a rapid rate right now. In this new Fearless Friday webcast, Tonya & Michael debut their NEW Personal Branding STAIR Method™, designed to help real estate agents STAND OUT...and bring them the RECOGNITION & RICHES they deserve!
 
 
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personal branding: Top 5 Fears and Frustrations of Agents - 05/14/18 05:56 AM
Ah, the fears and frustrations of real estate sales.  We've spoken with hundreds of agents from all parts of the world, and we found that those fears and frustrations many of you experience fall into 5 CATEGORIES.  
In our latest episode of FEARLESS FRIDAY, we tackled them for you.  We didn't just uncover them.  We gave you advice on how to OVERCOME them.  You deserve the best possible real estate life--massive success.  
Watch the full episode here: 
 
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personal branding: 7 Deadly Sins of Personal Branding - 04/16/18 11:38 AM
As you can image, we've witnessed our share of mistakes in personal branding (and we've no doubt made some over the years, too).  Being real estate professionals, just think about all the mistakes you've witnessed in your industry.  But which mistakes are the most critical?  Which mistakes can cost you customers?  Or just as dangerous, which ones are unknowingly keeping your prospects from becoming your customers?  In this recent FEARLESS FRIDAY EPISODE, we tackle the 7 Deadly Sins of Personal Branding.
 
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personal branding: How This Agent Adds Energy and Lifestyle To Her Brand - 04/15/18 06:36 AM
Hi...
What a powerful interview a couple of weeks ago with Kathy White, our client from Whistler, British Columbia (host of the 2010 Winter Olympics)!  
Learn how we balanced Kathy’s personal and professional attributes to bring her adventurous Lifestyle Locator™ brand to life!  She shares the initial fears she had about putting her new brand out there, and what it means to her business today.
An incredible brand must have a ‘WHY’ behind it.  Kathy embraced this wholeheartedly and is ‘breathing her brand’ every day.  
We hope you enjoy her journey:)
 
CLICK HERE to view the complete episode on our site.
 
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personal branding: How to Take a Brand from Mediocre to Magnificent - 04/06/18 06:42 AM
Ever wondered what it takes to make a POWERFUL brand?  One that sets you apart from your competition AND attracts your ideal customers...while you sleep?  
Watch this episode of Fearless Friday, and learn the 5 elements of a strong brand...and 6 ways you'll know it's working!
 
 
If you'd like to receive alerts for future Fearless Friday episodes, click here & sign up.  It's FREE to join, and we broadcast LIVE at 12:30pm EST each Friday.  Everyone is welcome!
 
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personal branding: Our Attitude and Mindset is an InsideJob - 04/05/18 01:35 PM
As part of our ongoing Fearless Friday webinar series, we had the good fortune to interview Mark Sephton (author and TV show host) about his book, InsideJob.  
We think it's perfect for any industry.  What we think really does determine our success.  Hope you enjoy!
 
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personal branding: How This Ft. Lauderdale Agent Got $6m In Referrals - 03/12/18 04:53 AM
Each Friday, we host a live webinar series called 'Fearless Friday'.  We focus on helping real estate agents "take the fear out of putting themselves out there".  In this episode, we interview Terressa Stark from Ft. Lauderdale, Florida.  
Learn about her challenges, why she became a BrandFace Agent, and how it changed her business.
If you'd like to learn more or be added to our weekly alerts for Fearless Friday, click here.
 
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personal branding: Debunking The 5 Biggest Branding Myths - 03/05/18 06:05 AM
On Friday, February 23rd, we launched a new live webinar series called FEARLESS FRIDAY.  It's designed to help real estate professionals "take the fear out of putting themselves out there".
So far, we've had amazing response!
We thought we'd share our first episode with you.  In this episode, we help you sort through some common branding misconceptions with our presentation titled, 'Debunking the 5 Biggest Branding Myths'.  
If you'd like to be added to our weekly alerts for Fearless Friday, click here.
Hope you enjoy!
 
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personal branding: How to Dodge the 'Bad' Leads - 02/11/18 05:17 AM
Do your leads make you feel like you’re living in Glengarry Glen Ross? 

Anyone who has seen this movie knows exactly what I’m referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition.  During his training period, only the two top producers will keep their jobs, and the other two will be fired.
The blockbuster stars (Jack Lemmon, Al Pacino, Alec Baldwin, Kevin Spacey & Ed Harris) focused on ‘leads’ so much that it was mentioned 109 times … (3 comments)

personal branding: 6 Criteria For Finding Your Perfect Niche - 02/09/18 08:34 AM
Do you need to develop a niche in order to be successful in real estate, or should you just serve everyone? It’s a valid question, and it’s one often driven by fear—the fear of “boxing yourself in.” After all, each neighborhood and agent can be vastly different. But heed this warning: If you attempt to help everyone, you could help yourself right out of business.
When you don’t define what sets you apart, the assumption for many is that you’re just like everyone else—and with hundreds or thousands of agents in every market, no one wants to blend in or be considered … (1 comments)

personal branding: 6 Ways You Know Your Brand Is Resonating - 05/26/17 11:04 AM
So you think you have a strong brand.  But how do you know you’ve chosen the right one? And more importantly, how do you know it’s working? We’ve identified six ways you can tell that your brand is resonating with your ideal customer, and a few of them may surprise you!
YOU’RE A LITTLE UNCOMFORTABLE: 
Fear of focus is one of the top reasons for failure in business. Especially in the beginning, it’s perfectly natural to feel as though your branding focus or position might ’box you in’.  When you focus your efforts on a particular customer, property type, area, etc., it can … (3 comments)

personal branding: 6 Ways To Get Free Press - 05/26/17 10:55 AM
The only thing better than being recognized as a real estate authority in your market is getting recognized for free.  With some advanced planning and a little research, it’s actually easier than you may think.  Public relations opportunities are plentiful, and just a little effort can help you capitalize on your expertise and credibility.  Here are six ways you can tap into your own knowledge and local area resources to help you stand out among your competitors without spending an extra dime on advertising.
Create Content:  News coverage by a reputable publication or source is arguably the best way to establish credibility.  And it’s … (1 comments)

personal branding: Your Brand Grows With Gratitude - 02/15/17 05:20 AM
We were meeting with a friend in Columbus, Ohio, recently, when he uttered a statement we thought to be quite profound.  He said, “Your brand begins with thanks”.  We couldn’t agree more.
As business owners and business leaders, we often get so caught up in the daily mill that we sometimes miss opportunities to say ‘thank you’.  We know we have certainly missed some ourselves.  Let’s face it--a strong brand isn’t built by one person or even an entire company.  It takes family, friends, customers and supporters to build a strong brand.
That goes hand in hand with our argument that you can’t simply set … (0 comments)

personal branding: Which One Are You? - 02/06/17 06:10 AM
You don’t have to own your own business to become the face of a business or brand.  A BrandFace® can be a CEO, president, manager, child of an owner, home-based business expert or anyone in a situation where they are likely to represent the business for an extended period of time. They are, in effect, the 'face' behind the brand.  Real estate agents are a prime example of a BrandFace® because they are the recognizable and direct connection to the consumer (among other reasons).
Regardless of which position you hold, we’ve found that most BrandFace® prospects fall into three different categories:  GameFace, SaveFace and AboutFace.  Knowing where you stand right now will … (0 comments)

personal branding: Are you LIVING in Glengarry Glen Ross? - 02/03/17 06:45 AM
Anyone who has seen this movie knows exactly what we're referencing.  It’s a movie about four real estate agents competing to keep their jobs.  Their real estate company hires a corporate trainer whose mode of ‘motivation’ is pitting agent against agent in a cutthroat competition.  During his training period, only the two top producers will keep their jobs, and the other two will be fired.
I came from the media sales world, and it was always unnerving when the sales manager posted ‘the chart’ showing all our sales figures.  If I wasn’t the top producer that month, it was humiliating.  But I learned … (0 comments)

personal branding: 5 Fresh New Approaches To Content Marketing - 01/31/17 09:22 AM
A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:
People don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services (roofing, automotive, plumbing, landscaping, etc.) and yet ties back to your business? Can you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image? The workshop attendee who asked the first question was right.  Almost no one wants to hear from any company … (3 comments)

personal branding: Do You Need A Personal Tagline? - 01/26/17 07:49 AM
A lot of people ask us if they need a personal tagline, a phrase that acts as your unique identifier.  The short answer is…yes!
A great tagline should focus on either who you are or what you do.  For instance, mine is Branding Agent to Business Stars.  At a glance, it tells someone that my profession is Branding, that I am an Agent (representing and guiding someone through a process) and that I work with people in the Business world…who are Stars (the best of the best).  Those four little words say a lot, right?
So how do you go about creating an unforgettable brand?  The first thing we do when working with any client is … (0 comments)

personal branding: When Will My New Brand Make Me Money? - 01/23/17 09:46 AM
It’s the question we often get as Branding Agents. And frankly, it’s one a client should always ask. “When will my new brand start producing a return on investment?”
The short answer is…as soon as you put it out there.
The long answer (rather, the ‘how’) provides a better explanation.
Here are five different ways your brand can turn meetings into money.
 
ATTRACTION: One of the toughest jobs in marketing is reaching the right audience with the right message. We’ve all no doubt launched [what we thought were] incredible, creative campaigns, only to find that either they didn’t reach the intended prospect—or the message just didn’t resonate. … (4 comments)

personal branding: An Easier Way To Get Customer Reviews - 11/03/16 10:51 PM
All the Right Words in All the Right PlacesCustomer reviews are a hot topic, and rightfully so.  Not only do reviews provide some measure of confidence to your prospects, they can directly affect your search results on almost any platform that accepts reviews.  The more reviews you have, the more likely you are to appear near the top of the list when people are seeking a property and/or an agent.  Some agents have excelled at the process of getting a multitude of reviews; however, we hear from many of you that it’s a arduous task at best and that there are … (5 comments)

 
BrandFace / Tonya Eberhart & Michael Carr, (Personal Branding for Real Estate STARS) (BrandFace, LLC) Rainmaker large

BrandFace / Tonya Eberhart & Michael Carr

(Personal Branding for Real Estate STARS)

Columbus, OH

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BrandFace, LLC

Address: Columbus, Ohio

Mobile: (614) 746-7151

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