lead gen: Referral Marketing - 10/05/16 01:52 AM

Are you sitting on an untapped source of business?
One that you could have been mining all along?
What is this gold mine?
We’re talking about referrals.
While many of you will say you’re getting referrals already, are you using this source as fully as you could?
A referral refresher
At its most basic, a direct referral is where a happy customer has a friend looking to buy or sell a home and they refer that friend to you.
When someone offers a referral, they have already vetted that service provider (be it a real estate agent, a plumber or a piano teacher), which immediately elevates that service … (38 comments)

lead gen: Using Social Media for Lead Gen. Part Two - 08/25/16 07:58 AM

Now that you’ve decided on what social media platforms you want to focus on (see part 1), it’s time to get down to the business of posting.
What to post
Of course, you’ll want to post your listings, and the visual nature of social media makes for great show and tell. But your audience may start to tune out your posts if you keep striking the same note. Consider going for a mix of topics that include your listings and other news related directly to your business, education and the occasional “just for fun” post that shows off a bit of your personality.
Post … (22 comments)

lead gen: Using Social Media for Lead Gen. Part One - 08/23/16 07:17 AM

One of the great things about social media is – no, not posts of cute kitties – but the ability to leverage it for lead generation. Social media can extend your reach to prospective clients in a way that not only demonstrates your expertise but also familiarizes the prospects with who you are. A warm lead is always welcomed on your end, and prospective clients also appreciate having some familiarity with you.
Of course, this may all feel “easier said than done” if you haven’t ventured much into using social media. And even if you have, you know there are a … (43 comments)

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