advertising: What Your Logo Says About You - 05/08/07 06:11 AM
Your logo, the visual basis of your company's image, is more important than you might think. What your logo "says" to potential customers means a lot. It tells them whether or not you're competent and professional and it tells them what your company stands for.
Your logo can emphasize key benefits that you want your customers to know about you, your product or your service. For example, do you want to be known as getting the job done fast like a delivery service? Or perhaps you want to stress quality as your main benefit like a fine restaurant? Whatever association you want … (18 comments)

advertising: Tap Into the Power of Free Press - 04/24/07 08:48 AM
If you've not taken advantage of the power of free press releases, you're making a costly mistake. There are so many sites available - for free - in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money slip down the drain.
For instance, how many of you use Craigslist and/or any of the many free press release sites? I'm hoping I would see a lot of hands in the air. Both media are very popular and many of those in your target market are reading them on a daily basis.
What is … (41 comments)

 
Evy Williams, Mercari Consulting (Mercari Consulting (formerly Brochures by Design))

Evy Williams

Mercari Consulting

Fredericksburg, VA

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Mercari Consulting (formerly Brochures by Design)

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