graphic design: What Your Logo Says About You
- 05/08/07 06:11 AM
Your logo, the visual basis of your company's image, is more important than you might think. What your logo "says" to potential customers means a lot. It tells them whether or not you're competent and professional and it tells them what your company stands for. Your logo can emphasize key benefits that you want your customers to know about you, your product or your service. For example, do you want to be known as getting the job done fast like a delivery service? Or perhaps you want to stress quality as your main benefit like a fine restaurant? Whatever association you want … (18 comments)
Your logo, the visual basis of your company's image, is more important than you might think. What your logo "says" to potential customers means a lot. It tells them whether or not you're competent and professional and it tells them what your company stands for.
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