marketing: How Colors Affect Your Marketing - 10/01/07 05:20 AM
Did you know that the colors you choose for your marketing materials affect the impact they make on your target market? It's true. Colors act as a sort of non-verbal communication. They also contain symbolism. So in your marketing pieces, it is helpful to keep in mind how the eye and the mind perceive certain colors as well as what the meanings are that we associate with each color.
Sometimes colors create a physical reaction (i.e., red has actually been shown to raise blood pressure and blue is known to create a calming effect). And other times colors have a cultural … (33 comments)

marketing: Open Letter to Real Estate Professionals Seeking Virtual Assistance - 05/21/07 09:47 AM
I've gotten several requests recently from real estate professionals wanting to know how a Virtual Assistant could  help them with their businesses so I decided to write an open letter to all agents that are considering using a VA. Here goes:
Hello, Ms. Realtor.
You were wondering how a Virtual Assistant could help you with your business; I'd like to respond to that.
Having a Virtual Assistant is ideal for partnering with your business because they only get paid for the work they perform. Unlike an on-site assistant that gets paid even if there is no work to be done at the moment, a VA … (2 comments)

marketing: What Your Logo Says About You - 05/08/07 06:11 AM
Your logo, the visual basis of your company's image, is more important than you might think. What your logo "says" to potential customers means a lot. It tells them whether or not you're competent and professional and it tells them what your company stands for.
Your logo can emphasize key benefits that you want your customers to know about you, your product or your service. For example, do you want to be known as getting the job done fast like a delivery service? Or perhaps you want to stress quality as your main benefit like a fine restaurant? Whatever association you want … (18 comments)

marketing: Tap Into the Power of Free Press - 04/24/07 08:48 AM
If you've not taken advantage of the power of free press releases, you're making a costly mistake. There are so many sites available - for free - in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money slip down the drain.
For instance, how many of you use Craigslist and/or any of the many free press release sites? I'm hoping I would see a lot of hands in the air. Both media are very popular and many of those in your target market are reading them on a daily basis.
What is … (41 comments)

marketing: Sometimes Marketing Doesn't Have to be Expensive, Just Creative - 03/07/07 04:20 AM
Marketing is essential to a successful business. In fact, without it a business cannot survive. It doesn't have to be elaborate or costly; it just has to reach the appropriate market. Your target market is anyone that could use your services. By marketing specifically to those most likely to use your services, you can direct your message to reach them most effectively.
As I said, marketing doesn't have to be expensive. In fact, you could take out a $15,000 ad in The Wall Street Journal and not be as effective as a well-targeted networking event that costs little or nothing. Some of … (6 comments)

marketing: So You Want to Blog, Huh? - 02/23/07 12:14 AM
If you've decided to jump on the bandwagon and start blogging, consider why it is you're doing it. Is it because it's the latest trend? Everyone else is doing it? Or is it for Search Engine Optimization (SEO)? Perhaps you just want a venue to speak your mind. Whatever your reasons for blogging, you should start with a purpose. Decide from the beginning what it is your blog is intended to do.
There are probably as many reasons for blogging as there are bloggers. People blog to establish credibility in their industry, build brand awareness, discuss hot topics and much more. It's … (2 comments)

marketing: How to Design an Effective Brochure - 02/19/07 05:37 AM
A brochure can be one of the most effective pieces of printed marketing material. They, as stand-alone marketing collateral, can persuade a customer to buy your product or use your services. However, it takes only a few seconds for a potential client to decide if they want to read your brochure or throw it in the trash. You need to be sure yours stimulates your target market's interest so they will read it, keep it and share it with others.
If your brochure includes information that your audience finds valuable, they are likely to save it and refer back to it often … (15 comments)

Evy Williams, Mercari Consulting (Mercari Consulting (formerly Brochures by Design))

Evy Williams

Mercari Consulting

Fredericksburg, VA

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Mercari Consulting (formerly Brochures by Design)

Office: (703) 403-5021

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