real estate marketing: Are Real Estate Marketing Niches Too Restrictive? - 07/29/08 03:27 PM
I talk to a lot of agents about identifying a niche market to go after.  Those discussions end in different ways.  Some agents immediately see the value of a niche, others really feel that narrowing their marketing focus will be detrimental.
There are a couple things I try to communicate about defining a niche:
1.  Defining a niche doesn't mean that you eliminate all other prospects.  If you specialize in working with people who are relocating, that doesn't mean that you won't work with local buyers or sellers.  It just means that you don't market to the local folks.
2.  Most … (15 comments)

real estate marketing: Real Estate Professionals: Are you a Sales Person or a Consultant? - 06/08/08 07:39 AM
One of the forums I participate in had this question posed by one of the other members: "Do you consider yourself a real estate consultant or a real estate sales person?  Which do you think is better and why?  What is the difference in your mind?"
I thought it was a great question, and here's my answer.
From my perspective, I encourage clients to think of themselves as running a real estate consulting practice.  Whether they bill themselves that way or not depends on the regulations in their area.
Why a Consulting Mindset Works Best
1.  It reinforces that they are … (5 comments)

real estate marketing: Do You Squidoo? - 06/15/07 04:51 PM
We've joined the gang over at Squidoo.  Please visit our first lens on Real Estate Website Strategies.
Here's a brief overview of Squidoo if you're not familiar with the site.  The latest figures show that about 9,000,000 surfers are visiting the site each month.  And, since the search engines are friendly toward the good pages, it could be a great way to increase your visibility on the Internet, and add some search engine love to your real estate website.
Has anyone seen a Squidoo lens showing up in search engine results?  I'd be interested to hear other people's experience.

real estate marketing: Real Estate Marketing Update - 03/03/07 10:18 AM
It's been too long since I posted on this ActiveRain blog.  So, here's a summary of what's been happening on our main Real Estate Marketing Blog.
Can You Describe Your Business?That might seem like a silly question, since it is your business and you probably spend most of your waking hours working on it!  However, there's a short quiz you can take to determine how effectively you can sell your real estate business to prospective clients.  Read about this real estate brand information.
The Importance of Blogs to Your Internet PresenceStill don't have a real estate blog?  Wondering why you should go through … (0 comments)