psychology: Finding Your Zen
- 03/19/15 03:44 AM
Selling real estate isn't just about houses and land. It's about identifying the goals and dreams of every buyer and seller, and finding a way to ignite their senses. Perhaps it can be boiler plated down to two words... MOTIVATION and ANTICIPATION. There's a bit of psychology in every sale. Our pursuit is to discover what drives each client to buy or sell (motivation), and then to effectively set the stage for their dreams to be captured and realized (anticipation). How can we do that?
This video teaser encapsulates some of the emotional hot buttons a seller feels about their home/property. It also appeals to … (9 comments)
psychology: Do The Thing You Fear Most...
- 05/23/11 05:28 AM
Do The Thing You Fear Most... and the death of fear is certain ~ Mark Twain Fear... I am the menace that lurks in the paths of life, never visible to the eye but sharply felt in the heart. I am the father of despair, the brother of procrastination, the enemy of progress, the tool of tyranny. Born of ignorance and nursed on misguided thought, I have darkened more hopes, stifled more ambitions, shattered more ideals and prevented more accomplishments than history could record. Like the chameleon, I assume many disguises. I masquerade as caution. I am sometimes known as doubt or worry. Whatever I am called, … (9 comments)
psychology: I Hear Ya... Can Go A Long Way!
- 05/06/11 10:28 AM
I Hear Ya... Can Go A Long Way! Sometimes, the easiest and most effective way to disarm someone who's chewing your ear is to simply identify with them. Urban Dictionary defines 'I Hear Ya' this way... 'An expression indicating understanding or empathy.' For the most part it works, and here's why... People want to know you're listening. They want you to hear their issues. They want you to be engaged in their cause. They want some form of affirmation. The best way to demonstrate all of the above is to simply hit the 'play back' button and it goes something like this... "This is what I hear you saying..." … (11 comments)
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